Empirical Asset Management LLC increased its position in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 166.9% during the third quarter, according to its most recent Form 13F filing with the SEC. The firm owned 38,062 shares of the company’s stock after buying an additional 23,800 shares during the period. Procter & Gamble comprises about 0.9% of Empirical Asset Management LLC’s portfolio, making the stock its 20th biggest position. Empirical Asset Management LLC’s holdings in Procter & Gamble were worth $5,848,000 at the end of the most recent reporting period.
A number of other institutional investors also recently added to or reduced their stakes in the company. Czech National Bank lifted its position in shares of Procter & Gamble by 3.8% during the 3rd quarter. Czech National Bank now owns 594,914 shares of the company’s stock worth $91,409,000 after buying an additional 21,825 shares during the last quarter. Westerkirk Capital Inc. acquired a new stake in Procter & Gamble during the 2nd quarter worth $4,796,000. Vega Investment Solutions lifted its position in Procter & Gamble by 1.3% in the second quarter. Vega Investment Solutions now owns 638,400 shares of the company’s stock valued at $101,710,000 after acquiring an additional 8,500 shares during the last quarter. Triodos Investment Management BV boosted its stake in Procter & Gamble by 7.3% in the third quarter. Triodos Investment Management BV now owns 255,095 shares of the company’s stock valued at $39,195,000 after acquiring an additional 17,400 shares in the last quarter. Finally, Jump Financial LLC acquired a new position in Procter & Gamble in the second quarter valued at $7,891,000. Hedge funds and other institutional investors own 65.77% of the company’s stock.
Procter & Gamble Price Performance
Shares of NYSE PG opened at $165.42 on Wednesday. The stock has a fifty day moving average price of $149.82 and a 200 day moving average price of $150.85. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $179.99. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. The company has a market cap of $384.44 billion, a PE ratio of 24.51, a P/E/G ratio of 5.52 and a beta of 0.38.
Procter & Gamble Dividend Announcement
The company also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were given a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.6%. Procter & Gamble’s dividend payout ratio (DPR) is presently 62.67%.
Insider Buying and Selling
In other news, Chairman Jon R. Moeller sold 162,232 shares of the firm’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $162.45, for a total value of $26,354,588.40. Following the completion of the sale, the chairman directly owned 319,385 shares of the company’s stock, valued at $51,884,093.25. This trade represents a 33.68% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Susan Street Whaley sold 1,809 shares of the company’s stock in a transaction on Thursday, February 19th. The stock was sold at an average price of $159.46, for a total value of $288,463.14. Following the transaction, the insider directly owned 30,215 shares in the company, valued at $4,818,083.90. This represents a 5.65% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 343,069 shares of company stock worth $54,545,448 in the last three months. Company insiders own 0.20% of the company’s stock.
Wall Street Analysts Forecast Growth
Several research firms have recently weighed in on PG. TD Cowen downgraded Procter & Gamble from a “buy” rating to a “hold” rating and boosted their target price for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. Piper Sandler assumed coverage on Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price target on the stock. Barclays set a $155.00 price objective on Procter & Gamble in a report on Friday, January 16th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, December 29th. Finally, Deutsche Bank Aktiengesellschaft decreased their price target on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research note on Monday, December 8th. Fourteen research analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Procter & Gamble has a consensus rating of “Moderate Buy” and an average price target of $168.33.
View Our Latest Stock Analysis on PG
Trending Headlines about Procter & Gamble
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Earnings beat and new product momentum — PG topped Q2 EPS expectations and launched Tide evo nationwide, prompting analyst upgrades and renewed investor attention to revenue mix and pricing power. Assessing Procter & Gamble (PG) Valuation After Earnings Beat And Tide Evo Launch
- Positive Sentiment: Analyst upgrade — Erste Group raised PG to Buy from Hold, citing financial strength and low-volatility dividend characteristics, which supports positive analyst momentum. Erste Group Upgrade Reflects Confidence in Procter & Gamble’s (PG) Financial Strength
- Positive Sentiment: Market leadership in futures — coverage highlights PG leading S&P 500 futures trends today, signaling relative strength and short-term investor interest versus the broader market. Procter & Gamble (NYSE:PG) Leads the Way In S&P 500 Futures Trends
- Positive Sentiment: Portfolio streamlining — analysts note management is rationalizing the portfolio to focus on higher-growth segments and innovation, which could improve margins and agility over time. Is Portfolio Rationalization the Key to Procter & Gamble’s Agility?
- Neutral Sentiment: Peer comparison — Zacks compares PG with Colgate on growth, margins and valuation; outcome is mixed and suggests upside depends on category exposure and estimate revisions rather than a clear catalyst. Procter & Gamble vs. Colgate: Which Consumer Stock Has More Upside?
- Neutral Sentiment: Relative performance context — reporting shows PG has underperformed the Consumer Staples sector over the past year, but analysts remain cautiously optimistic; this frames current gains as recovery rather than breakout. How Is Procter & Gamble’s Stock Performance Compared to Other Consumer Staples Stocks?
- Negative Sentiment: Insider selling — Director Susan Street Whaley sold 1,809 shares (~$288k) in mid‑February; while not large relative to PG’s market cap, the disclosed sale can be interpreted as near‑term profit‑taking. Procter & Gamble (NYSE:PG) Insider Buying and Selling 2026-02-24
Procter & Gamble Company Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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