Financial Contrast: Growlife (OTCMKTS:PHOT) vs. Lifetime Brands (NASDAQ:LCUT)

Lifetime Brands (NASDAQ:LCUT) and Growlife (OTCMKTS:PHOT) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, earnings, profitability and dividends.

Analyst Ratings

This is a summary of recent recommendations for Lifetime Brands and Growlife, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifetime Brands	1	3	1	0	2.00
Growlife	0	0	0	0	0.00

Lifetime Brands presently has a consensus price target of $4.83, indicating a potential upside of 42.16%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, equities analysts clearly believe Lifetime Brands is more favorable than Growlife.

Valuation & Earnings

This table compares Lifetime Brands and Growlife”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifetime Brands	$682.95 million	0.11	-$15.16 million	($1.66)	-2.05
Growlife	N/A	N/A	N/A	($0.16)	N/A

Growlife has lower revenue, but higher earnings than Lifetime Brands. Lifetime Brands is trading at a lower price-to-earnings ratio than Growlife, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Lifetime Brands and Growlife’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifetime Brands	-5.49%	-0.85%	-0.30%
Growlife	N/A	N/A	N/A

Institutional & Insider Ownership

40.6% of Lifetime Brands shares are owned by institutional investors. 43.2% of Lifetime Brands shares are owned by insiders. Comparatively, 1.2% of Growlife shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Lifetime Brands beats Growlife on 6 of the 10 factors compared between the two stocks.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

About Growlife

GrowLife, Inc. focuses on the functional mushroom business. It processes, stores, markets, distributes, and sells fresh and dried mushroom products. The company was founded in 2012 and is headquartered in Kirkland, Washington.