MediaAlpha (NYSE:MAX) Given New $11.00 Price Target at JPMorgan Chase & Co.

MediaAlpha (NYSE:MAX) had its price target lowered by JPMorgan Chase & Co. from $15.00 to $11.00 in a research note released on Tuesday,Benzinga reports. JPMorgan Chase & Co. currently has an overweight rating on the stock.

Other equities analysts have also issued research reports about the company. Keefe, Bruyette & Woods cut their price target on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating for the company in a research note on Tuesday. Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Thursday, January 29th. Weiss Ratings reiterated a “sell (d)” rating on shares of MediaAlpha in a research report on Monday, December 29th. The Goldman Sachs Group cut their price target on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a report on Tuesday. Finally, Royal Bank Of Canada reduced their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research report on Tuesday. Five investment analysts have rated the stock with a Buy rating, one has given a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Hold” and an average target price of $14.58.

MediaAlpha Stock Up 15.5%

Shares of MediaAlpha stock opened at $8.97 on Tuesday. The company has a 50 day moving average price of $10.59 and a 200 day moving average price of $11.41. The firm has a market capitalization of $584.64 million, a P/E ratio of 23.00 and a beta of 1.29. MediaAlpha has a 52 week low of $7.09 and a 52 week high of $13.92.

MediaAlpha (NYSE:MAX) last released its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.25 by $0.25. The firm had revenue of $291.16 million for the quarter, compared to the consensus estimate of $296.42 million. MediaAlpha had a negative return on equity of 117.28% and a net margin of 2.30%.The firm’s revenue was down 3.2% on a year-over-year basis. During the same period in the prior year, the firm earned $0.08 EPS. As a group, research analysts anticipate that MediaAlpha will post 0.48 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, insider Steven Yi sold 8,000 shares of MediaAlpha stock in a transaction on Wednesday, December 10th. The stock was sold at an average price of $13.50, for a total transaction of $108,000.00. Following the transaction, the insider owned 2,903,330 shares in the company, valued at $39,194,955. The trade was a 0.27% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CRO Keith Cramer sold 10,000 shares of the company’s stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $12.83, for a total transaction of $128,300.00. Following the completion of the sale, the executive directly owned 187,169 shares of the company’s stock, valued at $2,401,378.27. This represents a 5.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 474,900 shares of company stock valued at $5,569,954 in the last ninety days. 11.53% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On MediaAlpha

Several large investors have recently modified their holdings of the business. CWM LLC boosted its position in shares of MediaAlpha by 37.3% during the second quarter. CWM LLC now owns 22,681 shares of the company’s stock worth $248,000 after buying an additional 6,158 shares during the period. Y Intercept Hong Kong Ltd lifted its stake in MediaAlpha by 519.1% during the 2nd quarter. Y Intercept Hong Kong Ltd now owns 162,747 shares of the company’s stock worth $1,782,000 after acquiring an additional 136,459 shares in the last quarter. Teacher Retirement System of Texas boosted its holdings in MediaAlpha by 651.7% during the 2nd quarter. Teacher Retirement System of Texas now owns 149,933 shares of the company’s stock valued at $1,642,000 after acquiring an additional 129,986 shares during the period. Corton Capital Inc. grew its position in MediaAlpha by 8.2% in the 2nd quarter. Corton Capital Inc. now owns 18,865 shares of the company’s stock valued at $207,000 after acquiring an additional 1,425 shares in the last quarter. Finally, Campbell & CO Investment Adviser LLC grew its position in MediaAlpha by 21.1% in the 2nd quarter. Campbell & CO Investment Adviser LLC now owns 26,254 shares of the company’s stock valued at $287,000 after acquiring an additional 4,583 shares in the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 EPS beat and company highlights: MediaAlpha reported $0.50 EPS vs. $0.25 consensus, delivered record transaction value ($613M in Q4, $2.2B for 2025) and posted record full‑year revenue of $1.1B, net income of $26.8M and adjusted EBITDA of $113.7M — demonstrating profitable operating leverage. The board doubled the share repurchase program to $100M. MediaAlpha Announces Fourth Quarter and Full-Year 2025 Financial Results
• Positive Sentiment: Strong Q1 outlook and transaction-value guidance: Management expects Q1 2026 transaction value of $570M–$595M with ~35% growth in the P&C vertical and set revenue guidance of $285M–$305M (vs. consensus ~$284.1M), signaling continued demand and marketplace expansion driven by AI and the open marketplace strategy. MediaAlpha expects $570M–$595M Q1 2026 transaction value
• Neutral Sentiment: Management commentary emphasized AI and marketplace expansion as growth drivers — investors are parsing whether these initiatives will convert to sustainable revenue growth after a year-over-year revenue decline. Read the earnings call highlights and transcript for management’s execution plans. Why Is MediaAlpha (MAX) Stock Rocketing Higher Today
• Negative Sentiment: Revenue missed expectations and margin metrics remain mixed: Q4 revenue was $291.15M vs. ~$296.4M expected, revenue was down ~3.2% YoY, and the company still shows a slight negative net margin and negative ROE — factors that temper the upside from the EPS beat. MediaAlpha Q4 earnings and details
• Negative Sentiment: Analyst price‑target cuts: JPMorgan lowered its target from $15 to $11 (still Overweight) and Keefe, Bruyette & Woods cut from $19 to $16 (still Outperform) — these downgrades of near‑term expectations may limit upside even as ratings remain constructive. Benzinga: Analyst price target moves

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.