Salesforce (NYSE:CRM) Given New $300.00 Price Target at KeyCorp

Salesforce (NYSE:CRM) had its price target cut by KeyCorp from $400.00 to $300.00 in a research note issued to investors on Tuesday morning,Benzinga reports. They currently have an overweight rating on the CRM provider’s stock.

A number of other research analysts also recently commented on the stock. Canaccord Genuity Group reaffirmed a “buy” rating and set a $300.00 price objective on shares of Salesforce in a research report on Thursday, December 4th. DA Davidson increased their target price on shares of Salesforce from $225.00 to $235.00 and gave the stock a “neutral” rating in a research report on Friday, December 5th. Piper Sandler lowered their price target on shares of Salesforce from $315.00 to $280.00 and set an “overweight” rating on the stock in a report on Monday, February 2nd. Morgan Stanley dropped their price target on shares of Salesforce from $398.00 to $287.00 and set an “overweight” rating on the stock in a research note on Monday. Finally, Deutsche Bank Aktiengesellschaft increased their price objective on Salesforce from $340.00 to $360.00 and gave the stock a “buy” rating in a report on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $301.56.

Salesforce Stock Performance

Shares of Salesforce stock opened at $185.64 on Tuesday. Salesforce has a 12 month low of $174.57 and a 12 month high of $313.70. The company has a quick ratio of 0.98, a current ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock has a market cap of $173.95 billion, a PE ratio of 24.79, a price-to-earnings-growth ratio of 1.22 and a beta of 1.27. The business has a fifty day simple moving average of $227.77 and a 200-day simple moving average of $239.19.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating the consensus estimate of $2.86 by $0.39. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm had revenue of $10.26 billion for the quarter, compared to analyst estimates of $10.27 billion. During the same period in the previous year, the firm earned $2.41 earnings per share. Salesforce’s quarterly revenue was up 9.1% on a year-over-year basis. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, sell-side analysts anticipate that Salesforce will post 7.46 EPS for the current fiscal year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were paid a $0.416 dividend. The ex-dividend date was Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Insider Activity

In other Salesforce news, Director G Mason Morfit acquired 96,000 shares of the company’s stock in a transaction dated Friday, December 5th. The shares were acquired at an average cost of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the purchase, the director owned 2,994,509 shares of the company’s stock, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their position. The purchase was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, insider Parker Harris sold 134,662 shares of the stock in a transaction that occurred on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their position. The SEC filing for this sale provides additional information. 3.00% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of CRM. Brighton Jones LLC raised its stake in Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC increased its holdings in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after purchasing an additional 184 shares during the period. Sivia Capital Partners LLC raised its position in shares of Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after buying an additional 106 shares during the last quarter. Finally, United Bank lifted its stake in shares of Salesforce by 5.2% in the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after buying an additional 500 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce is expanding AI capabilities (Momentum acquisition, partnerships for identity and governance) that support its Agentforce/Slackbot roadmap — a tangible product push investors see as earnings- and growth-accretive. Salesforce AI Deals Test Investor Patience As Valuation Screens Attractive
• Positive Sentiment: Analysts and previews expect a strong Q4 with margin tailwinds from cost cuts and AI-driven product leverage — upbeat previews are supporting bullish positioning into the print. Salesforce Q4 earnings on deck: What to expect
• Positive Sentiment: A broader software rally tied to an Anthropic-related announcement lifted AI-linked names, giving Salesforce sector-driven relief that helped push the stock up. US software stocks climb as Anthropic announcement sparks relief rally
• Neutral Sentiment: Options market pricing signals a sizable move is expected around Wednesday’s after‑hours Q4 report — raises short-term volatility risk but not a directional read. Here’s How Much Salesforce Stock Is Expected to Move After Earnings
• Neutral Sentiment: KeyCorp trimmed its price target substantially (from $400 to $300) but left an overweight stance — a mixed signal that reduces upside expectations while still reflecting conviction in the business. Benzinga
• Negative Sentiment: Several firms have cut price targets and flagged earnings/valuation risk ahead of Q4, underscoring downside sensitivity if revenue growth disappoints or AI investments don’t convert quickly. Big Salesforce Price Target Cuts Ahead of Q4 Earnings
• Negative Sentiment: Persistent critique around SaaS vulnerability to “agentic AI” and reminders of prior sharp corrections keep longer-term sentiment fragile — bulls point to AI integration, bears point to execution and valuation risks. What The Bulls Are Missing About Salesforce Stock

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.