Zeta Global Target of Unusually High Options Trading (NYSE:ZETA)

Zeta Global Holdings Corp. (NYSE:ZETA) was the target of some unusual options trading on Tuesday. Stock traders purchased 48,690 call options on the company. This represents an increase of approximately 106% compared to the average daily volume of 23,597 call options.

Trending Headlines about Zeta Global

Here are the key news stories impacting Zeta Global this week:

• Positive Sentiment: Zeta said it delivered a record full‑year 2025 and its 18th straight “beat‑and‑raise” quarter — language investors interpret as both operational momentum and management confidence. Zeta Global Reports 18th Straight “Beat and Raise” Quarter and Record Full Year 2025 Results
• Positive Sentiment: Revenue topped Street expectations: Q4 revenue was $394.6M vs. analysts’ $379.3M estimate, which supports topline growth narrative. Zeta: Q4 Earnings Snapshot
• Positive Sentiment: Unusually large call‑option volume (roughly double average daily call activity) signaled short‑term bullish positioning and likely amplified intraday buying. (Company/options activity reported in market summaries.)
• Neutral Sentiment: EPS missed consensus: reported $0.03 vs. $0.23 expected — a notable shortfall that tempers the upbeat revenue message and leaves focus on margin and profitability in coming quarters. Zeta Global earnings and conference call
• Neutral Sentiment: Management commentary and the slide deck are available from the earnings release — investors will watch guidance detail and KPI cadence on the call for clarity on growth drivers. View Press Release / Slide Deck
• Negative Sentiment: Analysts and coverage pieces flagged that Zeta’s AI ambitions are being tested in the quarter — higher AI-related investments and execution risk could pressure margins and raise skepticism on near‑term profitability. Zeta Global faces earnings test as AI ambitions meet reality
• Negative Sentiment: Company still shows negative net margin and negative return on equity in the quarter — fundamentals that investors will monitor as Zeta scales AI and marketing technology investments. Zeta: Q4 Earnings Snapshot

Insider Transactions at Zeta Global

In related news, Director Jeanine Silberblatt sold 12,990 shares of Zeta Global stock in a transaction dated Friday, December 12th. The shares were sold at an average price of $19.34, for a total value of $251,226.60. Following the sale, the director directly owned 57,850 shares in the company, valued at $1,118,819. This trade represents a 18.34% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. 13.02% of the stock is owned by corporate insiders.

Institutional Trading of Zeta Global

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Cornerstone Planning Group LLC increased its position in shares of Zeta Global by 3,150.0% in the fourth quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock worth $26,000 after acquiring an additional 1,260 shares in the last quarter. DV Equities LLC acquired a new position in Zeta Global in the 4th quarter worth approximately $29,000. United Community Bank purchased a new position in Zeta Global during the 4th quarter worth approximately $31,000. Binnacle Investments Inc acquired a new stake in Zeta Global during the 3rd quarter valued at $30,000. Finally, Golden State Wealth Management LLC lifted its holdings in shares of Zeta Global by 2,000.0% in the second quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company’s stock valued at $26,000 after purchasing an additional 1,600 shares in the last quarter. Institutional investors and hedge funds own 87.75% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms have commented on ZETA. Wall Street Zen raised shares of Zeta Global from a “hold” rating to a “buy” rating in a research note on Saturday, February 14th. The Goldman Sachs Group increased their price objective on shares of Zeta Global from $23.00 to $26.00 and gave the company a “neutral” rating in a report on Wednesday, January 28th. Bank of America raised their price objective on shares of Zeta Global from $28.00 to $30.00 and gave the company a “buy” rating in a research note on Tuesday, November 25th. Weiss Ratings restated a “sell (d-)” rating on shares of Zeta Global in a research report on Wednesday, January 21st. Finally, DA Davidson set a $29.00 price target on Zeta Global in a research report on Monday, January 12th. Nine equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, Zeta Global currently has a consensus rating of “Moderate Buy” and a consensus price target of $28.00.

Zeta Global Stock Performance

ZETA opened at $16.85 on Wednesday. The company has a quick ratio of 3.01, a current ratio of 3.01 and a debt-to-equity ratio of 0.29. The firm has a market cap of $4.05 billion, a PE ratio of -140.36, a P/E/G ratio of 1.54 and a beta of 1.26. The business has a fifty day simple moving average of $19.21 and a 200-day simple moving average of $19.08. Zeta Global has a fifty-two week low of $10.69 and a fifty-two week high of $24.90.

Zeta Global Company Profile

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.