Planet Fitness (NYSE:PLNT) Price Target Cut to $105.00 by Analysts at JPMorgan Chase & Co.

Planet Fitness (NYSE:PLNT) had its price objective cut by JPMorgan Chase & Co. from $120.00 to $105.00 in a research note issued to investors on Wednesday morning,Benzinga reports. They currently have an overweight rating on the stock.

Several other research analysts have also recently issued reports on the stock. Macquarie Infrastructure decreased their price objective on shares of Planet Fitness from $112.00 to $100.00 and set a “neutral” rating for the company in a report on Thursday, January 29th. UBS Group reissued a “buy” rating on shares of Planet Fitness in a research note on Friday, January 9th. Guggenheim upgraded shares of Planet Fitness to a “strong-buy” rating in a research note on Wednesday, December 10th. Weiss Ratings restated a “hold (c+)” rating on shares of Planet Fitness in a research note on Monday, December 29th. Finally, Royal Bank Of Canada lowered their price objective on Planet Fitness from $130.00 to $120.00 and set an “outperform” rating on the stock in a research note on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, ten have given a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Buy” and an average price target of $123.64.

Planet Fitness Stock Down 3.0%

Shares of NYSE:PLNT opened at $80.12 on Wednesday. The company has a 50 day moving average of $98.25 and a two-hundred day moving average of $101.18. The company has a market capitalization of $6.67 billion, a price-to-earnings ratio of 30.58, a price-to-earnings-growth ratio of 1.32 and a beta of 1.26. Planet Fitness has a 52-week low of $79.18 and a 52-week high of $114.47.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.79 by $0.04. Planet Fitness had a net margin of 16.55% and a negative return on equity of 97.97%. The business had revenue of $376.26 million for the quarter, compared to analyst estimates of $366.48 million. During the same quarter in the prior year, the business posted $0.70 EPS. The company’s revenue for the quarter was up 10.5% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, equities analysts anticipate that Planet Fitness will post 2.51 earnings per share for the current year.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently bought and sold shares of the business. Cibc World Market Inc. boosted its holdings in shares of Planet Fitness by 1.2% during the 3rd quarter. Cibc World Market Inc. now owns 8,607 shares of the company’s stock valued at $893,000 after acquiring an additional 98 shares in the last quarter. State of Michigan Retirement System increased its stake in Planet Fitness by 0.5% in the second quarter. State of Michigan Retirement System now owns 20,200 shares of the company’s stock valued at $2,203,000 after purchasing an additional 100 shares in the last quarter. Emerald Advisers LLC grew its stake in Planet Fitness by 1.9% in the second quarter. Emerald Advisers LLC now owns 5,572 shares of the company’s stock valued at $608,000 after acquiring an additional 104 shares during the period. MML Investors Services LLC boosted its stake in Planet Fitness by 1.3% during the 4th quarter. MML Investors Services LLC now owns 9,811 shares of the company’s stock valued at $1,064,000 after purchasing an additional 122 shares during the last quarter. Finally, Public Employees Retirement System of Ohio lifted its stake in Planet Fitness by 0.5% during the 3rd quarter. Public Employees Retirement System of Ohio now owns 26,627 shares of the company’s stock valued at $2,764,000 after acquiring an additional 123 shares in the last quarter. Institutional investors own 95.53% of the company’s stock.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results topped expectations — revenue $376.3M (+10.5% YoY) and EPS $0.83 beat estimates; strong same‑store sales and membership growth with record openings. Planet Fitness, Inc. Announces Fourth Quarter and Year-End 2025 Results
• Positive Sentiment: Operational momentum: 20.8M members, 104 club openings in Q4 (181 in 2025) and management highlighting Gen Z engagement and AI initiatives to drive growth. Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
• Neutral Sentiment: FY‑2026 guidance is roughly in line with the Street (EPS 3.350–3.380 vs. ~3.34 consensus), so forward numbers aren’t wildly off — but the company’s wording and topline pacing left room for interpretation. Planet Fitness (PLNT) Q4 2025 Earnings Transcript
• Negative Sentiment: Market reaction centered on a weaker‑than‑expected outlook (notably topline guidance and tone), which triggered a sell‑off despite the quarter’s beats. Planet Fitness: Weak Outlook Overshadows Strong Q4
• Negative Sentiment: Analysts trimmed price targets after the print — JPMorgan cut its PT to $105 (still Overweight) and RBC trimmed to $120 (Outperform) — reducing near‑term upside expectations. Benzinga (JPMorgan PT cut) TickerReport (RBC PT cut)

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.