AlphaCore Capital LLC Raises Stock Holdings in Sony Corporation $SONY

AlphaCore Capital LLC boosted its holdings in shares of Sony Corporation (NYSE:SONY) by 364.5% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 54,408 shares of the company’s stock after acquiring an additional 42,696 shares during the quarter. AlphaCore Capital LLC’s holdings in Sony were worth $1,566,000 as of its most recent SEC filing.

Several other hedge funds also recently bought and sold shares of the business. Sound Income Strategies LLC bought a new stake in shares of Sony during the third quarter worth $25,000. NewSquare Capital LLC purchased a new position in Sony in the 2nd quarter worth about $28,000. GPS Wealth Strategies Group LLC lifted its holdings in Sony by 220.7% during the 2nd quarter. GPS Wealth Strategies Group LLC now owns 1,148 shares of the company’s stock valued at $30,000 after buying an additional 790 shares in the last quarter. Country Trust Bank purchased a new stake in Sony in the 2nd quarter valued at about $30,000. Finally, Highline Wealth Partners LLC grew its stake in Sony by 46.7% in the 3rd quarter. Highline Wealth Partners LLC now owns 1,316 shares of the company’s stock worth $38,000 after acquiring an additional 419 shares in the last quarter. Institutional investors own 14.05% of the company’s stock.

Sony News Roundup

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Reports that Sony may pull back on PC ports and refocus on PS5 exclusivity are being interpreted as a push to strengthen the PlayStation hardware/software ecosystem, which could support higher game attach rates, subscription/hardware sales and franchise control. Rumour: Sony Backtracking on PC Strategy, Shifting Towards PS5 Exclusivity Again
• Positive Sentiment: Sony has patents/spotting of PS5 Pro upgrade tech (PSSR 2.0) that signal hardware roadmap progress — potentially boosting long-term console lifecycle and accessory sales. PS5 Pro Upgrade Details Spotted, as Sony Patents PSSR 2.0 Tech
• Positive Sentiment: Sony is advancing AI music-detection tech to help rights management and monetization — a strategic upside for Sony Music and licensing revenues if commercialized. Sony’s blueprint for AI music detection tech is promising. Here’s what it’s working on…
• Positive Sentiment: Sony Pictures continues active content wins (e.g., winning a bidding war for Brie Larson’s SKELETONS and acquiring Sundance title rights), supporting future film slate and M&A/ distribution value. Sony Wins Bidding War for Brie Larson’s New Creature Feature SKELETONS and a Wild Plot Detail Has Been Revealed Sony Pictures Classics Picks Up Global Rights To John Turturro Sundance Pic
• Neutral Sentiment: Hardware and accessory news is mixed but constructive — positive reviews for Inzone KBD H75 keyboard and discounted Alpha ZV-E10 II camera promotions may help consumer electronics/brand presence but are low-impact on near-term EPS. Sony Inzone KBD H75 Keyboard Review – A Serious Keyboard for Serious Play Sony Alpha ZV-E10 II Mirrorless Camera Now Matches Its Black Friday Pricing
• Neutral Sentiment: Brand/PR items (Sony World Photography Awards, nostalgia pieces) boost consumer sentiment but have limited direct financial impact. 22 Beautiful Winning Images From Sony World Photography Awards 2026
• Negative Sentiment: Sony is rebooting its Spider-Man spinoff universe after several box-office disappointments — this acknowledges franchise weakness and could mean write-offs, creative costs or slower near-term film revenue. Sony’s Spider-Man Universe Will be Rebooted, Confirms Studio Chief

Wall Street Analyst Weigh In

SONY has been the subject of several research analyst reports. Nomura raised shares of Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Sanford C. Bernstein restated an “outperform” rating and set a $30.00 price objective (down from $33.00) on shares of Sony in a report on Wednesday, January 14th. Wall Street Zen upgraded Sony to a “hold” rating in a report on Saturday, December 6th. Weiss Ratings downgraded Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Friday, February 20th. Finally, Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a report on Monday, January 12th. Five analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $30.00.

Sony Stock Up 5.5%

Shares of Sony stock opened at $22.59 on Friday. The company has a quick ratio of 0.97, a current ratio of 1.22 and a debt-to-equity ratio of 0.10. The company has a market cap of $136.62 billion, a P/E ratio of -112.94, a PEG ratio of 7.61 and a beta of 0.97. The firm’s 50 day moving average price is $23.69 and its 200-day moving average price is $26.80. Sony Corporation has a 52-week low of $20.42 and a 52-week high of $30.34.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.