Gray Media (NYSE:GTN) Raised to Hold at Wall Street Zen

Gray Media (NYSE:GTN) was upgraded by equities researchers at Wall Street Zen from a “sell” rating to a “hold” rating in a report issued on Saturday.

Other analysts also recently issued reports about the company. Zacks Research upgraded Gray Media from a “hold” rating to a “strong-buy” rating in a report on Wednesday, January 28th. Benchmark lifted their price objective on shares of Gray Media from $10.00 to $12.00 and gave the company a “buy” rating in a research note on Friday. Wells Fargo & Company raised their target price on Gray Media from $5.00 to $5.50 and gave the company an “equal weight” rating in a research note on Monday, November 10th. Finally, Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Gray Media in a research note on Monday, December 29th. One equities research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating, one has assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, Gray Media presently has a consensus rating of “Moderate Buy” and a consensus target price of $7.75.

Gray Media Price Performance

GTN stock opened at $5.18 on Friday. The company has a 50 day simple moving average of $4.65 and a 200 day simple moving average of $5.05. The stock has a market cap of $528.32 million, a price-to-earnings ratio of -3.64 and a beta of 0.89. The company has a debt-to-equity ratio of 2.60, a current ratio of 0.93 and a quick ratio of 0.93. Gray Media has a 1 year low of $3.13 and a 1 year high of $6.30.

Gray Media (NYSE:GTN) last announced its quarterly earnings results on Thursday, February 26th. The company reported ($0.24) EPS for the quarter, beating analysts’ consensus estimates of ($0.28) by $0.04. The company had revenue of $792.00 million during the quarter, compared to analysts’ expectations of $780.50 million. Gray Media had a negative return on equity of 2.50% and a negative net margin of 2.75%.Gray Media’s revenue was down 24.2% compared to the same quarter last year. During the same period in the prior year, the company earned $1.59 EPS. Research analysts anticipate that Gray Media will post 3.32 EPS for the current fiscal year.

Institutional Trading of Gray Media

Several hedge funds have recently added to or reduced their stakes in the stock. Invesco Ltd. increased its stake in shares of Gray Media by 19.0% during the 4th quarter. Invesco Ltd. now owns 368,897 shares of the company’s stock worth $1,785,000 after purchasing an additional 58,790 shares during the last quarter. Corient Private Wealth LLC bought a new position in shares of Gray Media in the fourth quarter worth $102,000. Mercer Global Advisors Inc. ADV raised its holdings in shares of Gray Media by 24.9% in the 4th quarter. Mercer Global Advisors Inc. ADV now owns 21,437 shares of the company’s stock valued at $104,000 after acquiring an additional 4,278 shares in the last quarter. State of Tennessee Department of Treasury raised its stake in Gray Media by 28.0% in the fourth quarter. State of Tennessee Department of Treasury now owns 74,225 shares of the company’s stock valued at $335,000 after purchasing an additional 16,258 shares in the last quarter. Finally, Mackenzie Financial Corp raised its position in shares of Gray Media by 43.8% during the 4th quarter. Mackenzie Financial Corp now owns 397,750 shares of the company’s stock valued at $1,933,000 after buying an additional 121,060 shares in the last quarter. Institutional investors own 78.64% of the company’s stock.

Gray Media News Summary

Here are the key news stories impacting Gray Media this week:

• Positive Sentiment: Benchmark Co. raised its price target to $12 and set a “buy” rating, implying substantial upside from current levels. Analyst optimism can support buying interest and sentiment improvement. Analyst Upgrade
• Positive Sentiment: Board authorized a quarterly cash dividend of $0.08 per share (payable Mar 31; record Mar 13), yielding roughly 5.9% — attractive income for yield-focused investors and a cash-return signal. Dividend Announcement
• Positive Sentiment: Q4 results topped street estimates: adjusted EPS beat (reported loss smaller than expected) and revenue of $792M beat consensus. Management said results exceeded guidance and highlighted strong Q4 execution, which supports near-term fundamentals. Q4 Press Release
• Neutral Sentiment: Earnings call transcripts and slide deck are available (useful for detail on ad trends, political/seasonal impacts and cost actions). These materials can clarify drivers but don’t change the headline results. Call Transcript Slide Deck
• Negative Sentiment: Q1 2026 revenue guidance was lowered to about $755M–$770M, below consensus (~$779M). Below-consensus forward guidance is the primary negative catalyst and explains downward pressure on the share price.
• Negative Sentiment: Revenue declined ~24% year-over-year and prior-year EPS was much higher; the company is still navigating a post-election/advertising slowdown and structural pressures that may limit near-term upside. Zacks and other outlets highlighted the loss but noted the beat. Zacks Coverage

About Gray Media

Gray Media (NYSE:GTN) is a U.S.-based broadcasting and digital media company that owns and operates a portfolio of local television stations and associated digital platforms. The company’s core business centers on delivering local news, sports and entertainment programming through its network-affiliated broadcast outlets. In addition to traditional over-the-air distribution, Gray Media supports multi-platform video streaming and on-demand services for audiences across its markets.

Gray Media’s television stations carry network programming from major national broadcasters, including ABC, CBS, NBC, Fox and The CW, and often feature locally produced news and public affairs content.