Lulu’s Fashion Lounge (NASDAQ:LVLU – Get Free Report) and Hennes & Mauritz (OTCMKTS:HNNMY – Get Free Report) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, risk, valuation and profitability.
Insider and Institutional Ownership
73.8% of Lulu’s Fashion Lounge shares are owned by institutional investors. Comparatively, 0.0% of Hennes & Mauritz shares are owned by institutional investors. 6.8% of Lulu’s Fashion Lounge shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Lulu’s Fashion Lounge and Hennes & Mauritz’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lulu’s Fashion Lounge | -15.83% | -251.91% | -15.75% |
| Hennes & Mauritz | 5.46% | 30.80% | 7.35% |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lulu’s Fashion Lounge | 1 | 1 | 0 | 0 | 1.50 |
| Hennes & Mauritz | 2 | 5 | 0 | 1 | 2.00 |
Lulu’s Fashion Lounge currently has a consensus price target of $15.00, suggesting a potential downside of 2.91%. Given Lulu’s Fashion Lounge’s higher probable upside, equities research analysts plainly believe Lulu’s Fashion Lounge is more favorable than Hennes & Mauritz.
Volatility & Risk
Lulu’s Fashion Lounge has a beta of 0.47, indicating that its share price is 53% less volatile than the S&P 500. Comparatively, Hennes & Mauritz has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500.
Valuation & Earnings
This table compares Lulu’s Fashion Lounge and Hennes & Mauritz”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lulu’s Fashion Lounge | $315.89 million | 0.14 | -$55.29 million | ($16.16) | -0.96 |
| Hennes & Mauritz | $23.01 billion | 1.28 | $1.23 billion | $0.16 | 26.16 |
Hennes & Mauritz has higher revenue and earnings than Lulu’s Fashion Lounge. Lulu’s Fashion Lounge is trading at a lower price-to-earnings ratio than Hennes & Mauritz, indicating that it is currently the more affordable of the two stocks.
Summary
Hennes & Mauritz beats Lulu’s Fashion Lounge on 11 of the 14 factors compared between the two stocks.
About Lulu’s Fashion Lounge
Lulu’s Fashion Lounge Holdings, Inc. engages in providing an online website for clothing. It offers retailing of women’s clothing, shoes, and accessories. The company was founded in 1996 and is headquartered in Chico, CA.
About Hennes & Mauritz
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, beauty products, activewear, jeans, and ready-to-wear; and interior products, including bed linens, dinnerware, textiles, furniture, and lighting. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Weekday, Monki, & Other Stories, ARKET, Afound, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; and Creator Studio, a global platform for merchandise design and production, as well as provides solutions to extend the useful life of unwanted garments through reuse and recycling under Looper Textile name. The company offers its products through online and physical stores. H & M Hennes & Mauritz AB (publ) was incorporated in 1943 and is headquartered in Stockholm, Sweden.
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