Citigroup Cuts Wayfair (NYSE:W) Price Target to $110.00

Wayfair (NYSE:W) had its target price reduced by Citigroup from $135.00 to $110.00 in a report released on Thursday morning,Benzinga reports. Citigroup currently has a buy rating on the stock.

W has been the topic of a number of other research reports. Argus raised their target price on Wayfair from $105.00 to $125.00 and gave the company a “buy” rating in a report on Wednesday, October 29th. Wall Street Zen lowered Wayfair from a “buy” rating to a “hold” rating in a research report on Saturday, February 21st. Truist Financial cut their price objective on shares of Wayfair from $120.00 to $105.00 and set a “buy” rating on the stock in a report on Friday, February 20th. The Goldman Sachs Group set a $92.00 target price on shares of Wayfair in a research note on Friday, February 20th. Finally, UBS Group reiterated a “buy” rating on shares of Wayfair in a report on Tuesday, February 17th. One investment analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $104.62.

Wayfair Price Performance

W opened at $76.14 on Thursday. Wayfair has a fifty-two week low of $20.41 and a fifty-two week high of $119.98. The firm has a market capitalization of $9.92 billion, a PE ratio of -31.33, a P/E/G ratio of 5.65 and a beta of 3.36. The company’s 50-day moving average is $99.21 and its 200 day moving average is $93.71.

Insider Buying and Selling

In related news, CFO Kate Gulliver sold 36,497 shares of the stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $106.50, for a total transaction of $3,886,930.50. Following the completion of the transaction, the chief financial officer owned 149,238 shares in the company, valued at approximately $15,893,847. This represents a 19.65% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Steven Conine sold 150,000 shares of the firm’s stock in a transaction dated Friday, January 23rd. The stock was sold at an average price of $108.87, for a total transaction of $16,330,500.00. Following the sale, the insider owned 289,073 shares of the company’s stock, valued at $31,471,377.51. This trade represents a 34.16% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 890,494 shares of company stock valued at $86,493,261. 21.91% of the stock is owned by insiders.

Hedge Funds Weigh In On Wayfair

Several institutional investors have recently bought and sold shares of the company. Cornerstone Planning Group LLC grew its stake in shares of Wayfair by 28,200.0% during the 3rd quarter. Cornerstone Planning Group LLC now owns 283 shares of the company’s stock worth $25,000 after acquiring an additional 282 shares during the period. Webster Bank N. A. purchased a new stake in Wayfair during the fourth quarter valued at about $30,000. True Wealth Design LLC lifted its holdings in Wayfair by 250.5% during the third quarter. True Wealth Design LLC now owns 326 shares of the company’s stock valued at $29,000 after purchasing an additional 233 shares during the last quarter. Global Retirement Partners LLC boosted its position in Wayfair by 156.3% during the third quarter. Global Retirement Partners LLC now owns 328 shares of the company’s stock worth $29,000 after purchasing an additional 200 shares during the period. Finally, V Square Quantitative Management LLC purchased a new position in shares of Wayfair in the fourth quarter worth about $33,000. Hedge funds and other institutional investors own 89.67% of the company’s stock.

Key Wayfair News

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Marketplace expansion: a consumer brand (Drinkmate) has launched on Wayfair.com (and Nordstrom.com), highlighting Wayfair’s role as a third‑party distribution channel that can boost assortment and marketplace revenue. Drinkmate Launches on Wayfair
• Positive Sentiment: Promotions and traffic: multiple outlets are highlighting large Wayfair sales (spring sale up to ~70% off) and high‑visibility product deals — signals of marketing push and potential short‑term order/traffic lift. These stories include curated deal roundups and editor picks that can drive consumer demand. Wayfair Spring Sale Deals
• Neutral Sentiment: Analyst repositioning: Citigroup cut its price target from $135 to $110 but kept a “buy” rating — this lowers upside expectations while maintaining analyst conviction in recovery, producing mixed investor reaction. Citigroup Lowers PT
• Negative Sentiment: Earnings tone and active‑customer softness: post‑Q4 commentary showed revenue/profit beats but management flagged ongoing customer softness and headwinds in active customers — the market reacted poorly to the cautious commentary despite the beats. Analyst Questions from Q4 Call
• Negative Sentiment: Insider selling: CEO Niraj Shah and co‑founder Steven Conine reported large share sales (each ~93k shares on Feb 23), materially reducing their stakes — a near‑term negative signal that likely pressured sentiment. Insider Selling Filing
• Negative Sentiment: Comparative outlook: analyst pieces comparing MercadoLibre and Wayfair argue MELI has stronger long‑term upside (fintech growth & LatAm dominance), suggesting investors may prefer other e‑commerce exposure over Wayfair now. MercadoLibre vs Wayfair

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.