RFG Advisory LLC Decreases Stock Holdings in Amazon.com, Inc. $AMZN

RFG Advisory LLC lowered its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 4.6% during the third quarter, according to its most recent 13F filing with the SEC. The firm owned 116,486 shares of the e-commerce giant’s stock after selling 5,661 shares during the quarter. Amazon.com accounts for about 0.5% of RFG Advisory LLC’s portfolio, making the stock its 29th biggest holding. RFG Advisory LLC’s holdings in Amazon.com were worth $25,577,000 as of its most recent filing with the SEC.

A number of other large investors also recently added to or reduced their stakes in the stock. Vanguard Group Inc. raised its position in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. State Street Corp increased its stake in Amazon.com by 1.4% during the 2nd quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock worth $82,073,203,000 after buying an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC raised its holdings in shares of Amazon.com by 1.7% during the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock valued at $47,332,625,000 after acquiring an additional 3,721,658 shares during the last quarter. Norges Bank purchased a new position in shares of Amazon.com in the second quarter valued at approximately $27,438,011,000. Finally, Northern Trust Corp boosted its stake in shares of Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant’s stock worth $18,527,354,000 after acquiring an additional 302,858 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon committed to invest up to $50 billion in OpenAI and deepen a strategic partnership that expands cloud & chip relationships — a major long‑term accelerator for AWS revenue and product differentiation. Amazon to invest $50 billion in OpenAI
• Positive Sentiment: The OpenAI tie includes tighter commercial integration (AWS as a key cloud partner and OpenAI buying Amazon-made AI chips), which supports higher‑margin cloud exposure and possible cross‑sell into Amazon consumer products and services. How Amazon’s massive stake in OpenAI could boost its AI and cloud businesses
• Positive Sentiment: Amazon is expanding data‑center capacity (announced $12B Louisiana investment) to support cloud growth and AI workloads — a direct investment in AWS scale that should underpin long‑term revenue. Amazon.com Data Center Push Continues with $12B Investment in Louisiana
• Positive Sentiment: Notable investors and funds (e.g., Stanley Druckenmiller, some ARK activity) have added to Amazon exposure this quarter, signaling continued institutional conviction in AMZN as an AI/cloud play. Druckenmiller buys Amazon
• Neutral Sentiment: Short‑interest reports in the feed are effectively zero (days‑to‑cover ~0) and appear non‑informative — no clear short squeeze signal from these data entries.
• Negative Sentiment: Market concerns about massive near‑term spending and capex — reports on a potential $200B capex surge and shrinking free cash flow expectations have pressured the stock and prompted investor caution. Will heavy capex spending weigh on Amazon’s AI ambitions?
• Negative Sentiment: Legal risk: a U.K. appeals court cleared the way for large collective suits from sellers/consumers alleging anticompetitive conduct (potentially ~£4bn), creating a headline legal overhang. Amazon refused permission to appeal go-ahead for UK lawsuits
• Negative Sentiment: Analyst / market signals: Evercore trimmed its price target (from $335 to $285), and there are reports of insider stock sales — both can weigh on sentiment even if strategic fundamentals remain intact. Evercore adjusts price target on Amazon Insider Selling: CEO sells $3.6M

Insider Activity

In related news, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.18, for a total value of $4,077,336.96. Following the sale, the chief executive officer directly owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. The trade was a 0.88% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Douglas J. Herrington sold 6,835 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.82, for a total transaction of $1,406,779.70. Following the completion of the transaction, the chief executive officer directly owned 522,361 shares in the company, valued at $107,512,341.02. The trade was a 1.29% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 70,686 shares of company stock worth $14,484,489. 10.80% of the stock is currently owned by corporate insiders.

Amazon.com Stock Up 1.0%

AMZN stock opened at $210.00 on Monday. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The firm has a market cap of $2.25 trillion, a PE ratio of 29.29, a PEG ratio of 1.57 and a beta of 1.40. The firm’s 50 day moving average price is $226.66 and its 200-day moving average price is $227.78. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the previous year, the company posted $1.86 earnings per share. The company’s revenue was up 13.6% on a year-over-year basis. On average, equities research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analyst Weigh In

A number of research analysts have weighed in on AMZN shares. Guggenheim restated a “buy” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Friday, February 6th. Argus reissued a “buy” rating and issued a $325.00 price target on shares of Amazon.com in a research note on Friday, February 6th. Sanford C. Bernstein restated an “outperform” rating on shares of Amazon.com in a research report on Friday, February 6th. Arete Research increased their price objective on shares of Amazon.com from $283.00 to $285.00 and gave the company a “buy” rating in a report on Wednesday, February 11th. Finally, DA Davidson reissued a “neutral” rating and issued a $175.00 target price (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and a consensus price target of $287.29.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.