J-Long Group (NASDAQ:JL) versus Kontoor Brands (NYSE:KTB) Head-To-Head Comparison

J-Long Group (NASDAQ:JL) and Kontoor Brands (NYSE:KTB) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, analyst recommendations and earnings.

Risk & Volatility

J-Long Group has a beta of -1.04, meaning that its stock price is 204% less volatile than the S&P 500. Comparatively, Kontoor Brands has a beta of 1.15, meaning that its stock price is 15% more volatile than the S&P 500.

Valuation and Earnings

This table compares J-Long Group and Kontoor Brands”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	N/A	$2.59 million	N/A	N/A
Kontoor Brands	$3.15 billion	1.39	$245.80 million	$4.05	19.52

Kontoor Brands has higher revenue and earnings than J-Long Group.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for J-Long Group and Kontoor Brands, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Kontoor Brands	1	3	5	1	2.60

Kontoor Brands has a consensus price target of $91.00, suggesting a potential upside of 15.12%. Given Kontoor Brands’ stronger consensus rating and higher possible upside, analysts plainly believe Kontoor Brands is more favorable than J-Long Group.

Profitability

This table compares J-Long Group and Kontoor Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Kontoor Brands	7.22%	62.02%	12.73%

Institutional and Insider Ownership

93.1% of Kontoor Brands shares are owned by institutional investors. 1.7% of Kontoor Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Kontoor Brands beats J-Long Group on 12 of the 12 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Kontoor Brands

Kontoor Brands, Inc., a lifestyle apparel company, designs, produces, procures, markets, distributes, and licenses denim, apparel, footwear, and accessories, primarily under the Wrangler and Lee brands. The company operates through two segments: Wrangler and Lee. It licenses and sells apparel under the Rock & Republic brand name. The company sells its products primarily through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online. It operates in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Kontoor Brands, Inc. was incorporated in 2018 and is headquartered in Greensboro, North Carolina.