Blair William & Co. IL Purchases 71,293 Shares of ServiceNow, Inc. $NOW

Blair William & Co. IL lifted its position in ServiceNow, Inc. (NYSE:NOW) by 21.7% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 399,081 shares of the information technology services provider’s stock after purchasing an additional 71,293 shares during the quarter. ServiceNow accounts for 1.0% of Blair William & Co. IL’s portfolio, making the stock its 17th largest position. Blair William & Co. IL owned about 0.19% of ServiceNow worth $367,266,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Norges Bank bought a new stake in ServiceNow in the 2nd quarter valued at $2,589,235,000. Vanguard Group Inc. lifted its holdings in shares of ServiceNow by 2.0% during the 2nd quarter. Vanguard Group Inc. now owns 19,895,063 shares of the information technology services provider’s stock worth $20,453,716,000 after acquiring an additional 398,071 shares during the period. Corient Private Wealth LLC lifted its holdings in shares of ServiceNow by 105.1% during the 2nd quarter. Corient Private Wealth LLC now owns 668,630 shares of the information technology services provider’s stock worth $684,355,000 after acquiring an additional 342,613 shares during the period. Victory Capital Management Inc. boosted its position in shares of ServiceNow by 49.3% during the 3rd quarter. Victory Capital Management Inc. now owns 1,033,496 shares of the information technology services provider’s stock valued at $951,106,000 after acquiring an additional 341,037 shares in the last quarter. Finally, American Century Companies Inc. increased its stake in ServiceNow by 109.6% in the second quarter. American Century Companies Inc. now owns 394,261 shares of the information technology services provider’s stock valued at $405,332,000 after acquiring an additional 206,175 shares during the period. 87.18% of the stock is owned by institutional investors.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO comments and product launches — CEO William McDermott pushed back on the “AI threat” narrative and ServiceNow rolled out new AI offerings for government customers, both cited as direct catalysts for a strong intraday move. ServiceNow (NOW) Stock Jumps 6% as CEO Dismisses AI Threat Narrative
• Positive Sentiment: New AI products & government focus — Announcements at the ServiceNow Government Forum and integrations (e.g., EmployeeWorks combining Moveworks tech) position NOW to win mission‑critical public-sector deals. ServiceNow powers government reinvention with trusted AI
• Positive Sentiment: Autonomous Workforce launch — New AI “Autonomous Workforce” products strengthen ServiceNow’s enterprise automation narrative and support longer-term revenue/upsell expectations. ServiceNow, Inc. (NOW) Launches New Autonomous Workforce
• Positive Sentiment: M&A to accelerate AI capability — Coverage highlights an acquisition push in Israel (and the Armis deal) as management building out AI/security assets, which investors view as strategic for product differentiation. Cloud Stocks: ServiceNow Goes On An Acquisition Spree In Israel
• Positive Sentiment: Analyst/market support — Several buy-oriented pieces and a consensus “Moderate Buy” rating are reinforcing investor confidence after the earnings beat and revenue growth. ServiceNow Given Consensus Rating of “Moderate Buy”
• Neutral Sentiment: Technical & momentum views — Technical analysts point to a double-bottom breakout and recent 16% one‑month gain, which can attract momentum traders but also raises short-term pullback risk. ServiceNow Price Forecast: Double Bottom Signals Trend Shift
• Neutral Sentiment: Buy‑on‑dip narratives — Multiple pieces recommend NOW as a top AI/software buy on dips; useful for long-term investors but dependent on broader software sector sentiment. The Software Recovery Already Started: 5 Stocks to Buy Now
• Neutral Sentiment: Cautionary views — Some coverage asks whether to “hold tight or book profits” after a strong run, signaling possible near-term profit taking even as the medium-term story remains constructive. ServiceNow Stock Climbs 16% in a Month: Hold Tight or Book Profits?

Analysts Set New Price Targets

Several research firms recently issued reports on NOW. Argus raised shares of ServiceNow to a “strong-buy” rating in a research report on Wednesday, February 4th. Capital One Financial lowered their price objective on ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research note on Friday, January 16th. Piper Sandler reissued an “overweight” rating on shares of ServiceNow in a report on Thursday, January 29th. TD Cowen cut their target price on ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a research report on Thursday, January 29th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $155.00 price target on shares of ServiceNow in a research note on Thursday, February 5th. Three analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, six have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $192.06.

Insider Activity at ServiceNow

In other news, insider Paul Fipps sold 9,641 shares of the firm’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This trade represents a 45.06% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 over the last 90 days. Insiders own 0.34% of the company’s stock.

ServiceNow Price Performance

Shares of NOW stock opened at $124.43 on Friday. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a market capitalization of $130.15 billion, a price-to-earnings ratio of 74.60, a PEG ratio of 2.03 and a beta of 0.99. The firm’s 50 day moving average is $122.89 and its 200-day moving average is $157.47. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same period last year, the company earned $0.73 EPS. Sell-side analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.