Marcus (NYSE:MCS – Get Free Report) and Avolta (OTCMKTS:DUFRY – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, dividends and valuation.
Earnings and Valuation
This table compares Marcus and Avolta”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Marcus | $758.46 million | 0.70 | $12.69 million | $0.40 | 43.38 |
| Avolta | $15.33 billion | 0.56 | $117.00 million | N/A | N/A |
Insider and Institutional Ownership
81.6% of Marcus shares are owned by institutional investors. 5.0% of Marcus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Marcus and Avolta’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Marcus | 1.67% | 0.46% | 0.21% |
| Avolta | N/A | N/A | N/A |
Risk and Volatility
Marcus has a beta of 0.57, suggesting that its share price is 43% less volatile than the S&P 500. Comparatively, Avolta has a beta of 1.03, suggesting that its share price is 3% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Marcus and Avolta, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Marcus | 1 | 1 | 3 | 1 | 2.67 |
| Avolta | 0 | 0 | 1 | 1 | 3.50 |
Marcus currently has a consensus price target of $23.50, suggesting a potential upside of 35.45%. Given Marcus’ higher possible upside, analysts plainly believe Marcus is more favorable than Avolta.
Summary
Marcus beats Avolta on 8 of the 12 factors compared between the two stocks.
About Marcus
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates a family entertainment center and multiscreen motion picture theatres under the Big Screen Bistro, Big Screen Bistro Express, BistroPlex, and Movie Tavern by Marcus brand names. The company also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, it provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; and manages condominium hotels under long-term management contracts. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.
About Avolta
Avolta AG operates as a travel retailer. The company’s retail brands include general travel retail shops under the Dufry, World Duty Free, Nuance, Hellenic Duty Free, Zurich Duty-Free or Stockholm Duty-Free, Autogrill, and HMSHost brands; Dufry shopping stores; brand boutiques; convenience stores primarily under the Hudson brand; and specialized shops and theme stores. It offers perfumes and cosmetics, food and confectionery, wines and spirits, watches and jewelry, fashion and leather, tobacco goods, souvenirs, electronics, soft drinks, packaged food, travel accessories, personal items, sunglasses, destination, and other products, as well as newspapers, magazines, and books. It operates duty-free and duty-paid shops located at airports, border, downtown and hotel shops, railway stations and other, cruise liners and ferries, seaports, and motorways in Europe, the Middle East, Africa, North America, Latin America, and the Asia Pacific. The company was formerly known as Dufry AG and changed its name to Avolta AG in November 2023. Avolta AG was incorporated in 1865 and is headquartered in Basel, Switzerland.
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