Telsey Advisory Group Lowers Traeger (NYSE:COOK) Price Target to $1.00

Traeger (NYSE:COOK) had its price target decreased by research analysts at Telsey Advisory Group from $1.50 to $1.00 in a research note issued on Friday, MarketBeat Ratings reports. The brokerage currently has a “market perform” rating on the stock. Telsey Advisory Group’s price objective indicates a potential upside of 62.60% from the stock’s current price.

COOK has been the subject of several other research reports. Wall Street Zen raised shares of Traeger from a “sell” rating to a “hold” rating in a research report on Saturday, November 8th. Zacks Research raised shares of Traeger from a “strong sell” rating to a “hold” rating in a research note on Tuesday, February 3rd. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Traeger in a research report on Monday, December 29th. One analyst has rated the stock with a Buy rating, five have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus target price of $1.16.

Traeger Stock Performance

COOK stock opened at $0.62 on Friday. Traeger has a 1-year low of $0.61 and a 1-year high of $2.21. The business has a 50-day moving average price of $0.96 and a 200 day moving average price of $1.04. The company has a market capitalization of $84.37 million, a P/E ratio of -0.71 and a beta of 1.41. The company has a debt-to-equity ratio of 2.15, a current ratio of 2.96 and a quick ratio of 1.39.

Traeger (NYSE:COOK) last issued its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.02 by ($0.01). The business had revenue of $145.36 million for the quarter, compared to the consensus estimate of $135.05 million. Traeger had a negative return on equity of 11.09% and a negative net margin of 20.59%. As a group, equities research analysts forecast that Traeger will post -0.12 EPS for the current fiscal year.

Institutional Trading of Traeger

A number of institutional investors have recently made changes to their positions in the business. Bank of America Corp DE boosted its holdings in Traeger by 36.6% in the fourth quarter. Bank of America Corp DE now owns 33,314 shares of the company’s stock worth $80,000 after acquiring an additional 8,933 shares in the last quarter. Diversify Wealth Management LLC grew its position in Traeger by 9.8% during the 3rd quarter. Diversify Wealth Management LLC now owns 125,755 shares of the company’s stock worth $153,000 after purchasing an additional 11,194 shares during the last quarter. Williams & Novak LLC grew its position in Traeger by 16.9% during the 4th quarter. Williams & Novak LLC now owns 95,000 shares of the company’s stock worth $103,000 after purchasing an additional 13,700 shares during the last quarter. Empowered Funds LLC increased its stake in Traeger by 9.3% during the 1st quarter. Empowered Funds LLC now owns 167,696 shares of the company’s stock valued at $282,000 after purchasing an additional 14,271 shares in the last quarter. Finally, Blair William & Co. IL increased its stake in Traeger by 19.9% during the 4th quarter. Blair William & Co. IL now owns 92,680 shares of the company’s stock valued at $100,000 after purchasing an additional 15,400 shares in the last quarter. Institutional investors and hedge funds own 46.84% of the company’s stock.

Key Traeger News

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
• Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a “buy” rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
• Neutral Sentiment: B. Riley reaffirmed a “neutral” rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
• Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
• Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
• Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data

About Traeger

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.