Traeger (NYSE:COOK) Earns Neutral Rating from B. Riley Financial

Traeger (NYSE:COOK)‘s stock had its “neutral” rating restated by research analysts at B. Riley Financial in a note issued to investors on Friday,Benzinga reports. They presently have a $0.80 target price on the stock, down from their previous target price of $1.00. B. Riley Financial’s price objective would indicate a potential upside of 30.08% from the company’s current price.

A number of other equities analysts also recently commented on the company. Telsey Advisory Group dropped their price objective on Traeger from $1.50 to $1.00 and set a “market perform” rating on the stock in a report on Friday. Zacks Research raised shares of Traeger from a “strong sell” rating to a “hold” rating in a research report on Tuesday, February 3rd. Piper Sandler dropped their price target on shares of Traeger from $1.50 to $0.75 and set a “neutral” rating on the stock in a research note on Friday. Wall Street Zen upgraded shares of Traeger from a “sell” rating to a “hold” rating in a report on Saturday, November 8th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Traeger in a research note on Monday, December 29th. One investment analyst has rated the stock with a Buy rating, five have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Hold” and an average price target of $1.16.

Traeger Stock Performance

Shares of NYSE COOK opened at $0.62 on Friday. The company has a debt-to-equity ratio of 2.15, a current ratio of 2.96 and a quick ratio of 1.39. Traeger has a one year low of $0.61 and a one year high of $2.21. The business’s 50-day moving average price is $0.96 and its two-hundred day moving average price is $1.04. The company has a market capitalization of $84.37 million, a P/E ratio of -0.71 and a beta of 1.41.

Traeger (NYSE:COOK) last posted its quarterly earnings results on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.01). The firm had revenue of $145.36 million for the quarter, compared to analysts’ expectations of $135.05 million. Traeger had a negative return on equity of 11.09% and a negative net margin of 20.59%. Analysts anticipate that Traeger will post -0.12 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Traeger

Several hedge funds and other institutional investors have recently added to or reduced their stakes in COOK. JPMorgan Chase & Co. lifted its stake in shares of Traeger by 9,116.3% in the third quarter. JPMorgan Chase & Co. now owns 2,368,133 shares of the company’s stock worth $2,889,000 after buying an additional 2,342,438 shares during the last quarter. Artisan Partners Limited Partnership acquired a new position in Traeger in the 3rd quarter valued at $1,220,000. Fortitude Financial LLC acquired a new position in Traeger in the 2nd quarter valued at $422,000. Drive Wealth Management LLC raised its holdings in Traeger by 107.4% in the 3rd quarter. Drive Wealth Management LLC now owns 472,150 shares of the company’s stock worth $576,000 after acquiring an additional 244,493 shares during the period. Finally, FreeGulliver LLC bought a new position in Traeger in the 4th quarter worth $248,000. Institutional investors and hedge funds own 46.84% of the company’s stock.

Key Stories Impacting Traeger

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
• Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a “buy” rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
• Neutral Sentiment: B. Riley reaffirmed a “neutral” rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
• Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
• Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
• Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data

About Traeger

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.