First Trust Advisors LP Boosts Stock Position in ServiceNow, Inc. $NOW

First Trust Advisors LP grew its position in ServiceNow, Inc. (NYSE:NOW) by 16.6% during the third quarter, according to its most recent Form 13F filing with the SEC. The firm owned 158,079 shares of the information technology services provider’s stock after purchasing an additional 22,539 shares during the period. First Trust Advisors LP owned approximately 0.08% of ServiceNow worth $145,477,000 at the end of the most recent quarter.

Several other institutional investors have also recently modified their holdings of the company. Kilter Group LLC acquired a new position in ServiceNow in the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC lifted its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares during the period. Bogart Wealth LLC lifted its stake in ServiceNow by 93.8% during the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares during the period. Total Investment Management Inc. purchased a new stake in shares of ServiceNow in the 2nd quarter valued at $31,000. Finally, Albion Financial Group UT boosted its holdings in shares of ServiceNow by 78.9% in the 3rd quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock valued at $31,000 after acquiring an additional 15 shares during the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO comments and product launches — CEO William McDermott pushed back on the “AI threat” narrative and ServiceNow rolled out new AI offerings for government customers, both cited as direct catalysts for a strong intraday move. ServiceNow (NOW) Stock Jumps 6% as CEO Dismisses AI Threat Narrative
• Positive Sentiment: New AI products & government focus — Announcements at the ServiceNow Government Forum and integrations (e.g., EmployeeWorks combining Moveworks tech) position NOW to win mission‑critical public-sector deals. ServiceNow powers government reinvention with trusted AI
• Positive Sentiment: Autonomous Workforce launch — New AI “Autonomous Workforce” products strengthen ServiceNow’s enterprise automation narrative and support longer-term revenue/upsell expectations. ServiceNow, Inc. (NOW) Launches New Autonomous Workforce
• Positive Sentiment: M&A to accelerate AI capability — Coverage highlights an acquisition push in Israel (and the Armis deal) as management building out AI/security assets, which investors view as strategic for product differentiation. Cloud Stocks: ServiceNow Goes On An Acquisition Spree In Israel
• Positive Sentiment: Analyst/market support — Several buy-oriented pieces and a consensus “Moderate Buy” rating are reinforcing investor confidence after the earnings beat and revenue growth. ServiceNow Given Consensus Rating of “Moderate Buy”
• Neutral Sentiment: Technical & momentum views — Technical analysts point to a double-bottom breakout and recent 16% one‑month gain, which can attract momentum traders but also raises short-term pullback risk. ServiceNow Price Forecast: Double Bottom Signals Trend Shift
• Neutral Sentiment: Buy‑on‑dip narratives — Multiple pieces recommend NOW as a top AI/software buy on dips; useful for long-term investors but dependent on broader software sector sentiment. The Software Recovery Already Started: 5 Stocks to Buy Now
• Neutral Sentiment: Cautionary views — Some coverage asks whether to “hold tight or book profits” after a strong run, signaling possible near-term profit taking even as the medium-term story remains constructive. ServiceNow Stock Climbs 16% in a Month: Hold Tight or Book Profits?

Insider Activity at ServiceNow

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the stock in a transaction that occurred on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider owned 11,757 shares in the company, valued at $1,245,419.01. This represents a 45.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 in the last 90 days. Corporate insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

Several research analysts recently issued reports on the stock. BTIG Research reissued a “buy” rating and set a $200.00 target price on shares of ServiceNow in a report on Thursday, January 29th. Truist Financial set a $175.00 price target on shares of ServiceNow in a report on Thursday, February 5th. BMO Capital Markets cut their price target on ServiceNow from $175.00 to $170.00 and set an “outperform” rating on the stock in a research report on Thursday, January 29th. Royal Bank Of Canada reduced their price objective on ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a research note on Monday, February 9th. Finally, Wall Street Zen cut ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Three research analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, six have issued a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $192.06.

ServiceNow Stock Up 3.4%

NOW stock opened at $124.43 on Monday. The firm has a market cap of $130.15 billion, a PE ratio of 74.60, a P/E/G ratio of 2.10 and a beta of 0.99. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The firm’s fifty day moving average is $122.89 and its 200 day moving average is $157.18. ServiceNow, Inc. has a one year low of $98.00 and a one year high of $211.48.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter in the prior year, the firm posted $0.73 earnings per share. The company’s revenue was up 20.7% compared to the same quarter last year. On average, research analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.