Ulta Beauty (NASDAQ:ULTA) Given New $500.00 Price Target at Wells Fargo & Company

Ulta Beauty (NASDAQ:ULTA) had its price objective raised by Wells Fargo & Company from $450.00 to $500.00 in a research note published on Monday morning,Benzinga reports. The brokerage currently has an underweight rating on the specialty retailer’s stock.

Other research analysts have also issued reports about the company. Weiss Ratings reissued a “hold (c)” rating on shares of Ulta Beauty in a report on Wednesday, January 21st. TD Cowen upped their price objective on shares of Ulta Beauty from $725.00 to $775.00 and gave the stock a “buy” rating in a report on Wednesday, January 21st. Argus increased their target price on shares of Ulta Beauty from $650.00 to $700.00 and gave the company a “buy” rating in a research report on Friday, January 2nd. Robert W. Baird set a $700.00 target price on shares of Ulta Beauty in a research note on Wednesday, December 17th. Finally, Telsey Advisory Group boosted their price target on shares of Ulta Beauty from $640.00 to $715.00 and gave the stock an “outperform” rating in a research report on Monday. One equities research analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, Ulta Beauty presently has a consensus rating of “Moderate Buy” and a consensus price target of $633.12.

Ulta Beauty Price Performance

Shares of Ulta Beauty stock opened at $642.22 on Monday. The business’s fifty day moving average price is $665.13 and its two-hundred day moving average price is $585.21. The company has a market capitalization of $28.49 billion, a P/E ratio of 24.63, a PEG ratio of 3.01 and a beta of 0.82. Ulta Beauty has a 1-year low of $309.01 and a 1-year high of $714.97.

Hedge Funds Weigh In On Ulta Beauty

Hedge funds have recently modified their holdings of the stock. Cary Street Partners Investment Advisory LLC raised its position in shares of Ulta Beauty by 107.7% during the second quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock worth $25,000 after purchasing an additional 28 shares during the period. Harbor Capital Advisors Inc. purchased a new stake in shares of Ulta Beauty during the third quarter valued at $25,000. Fideuram Asset Management Ireland dac acquired a new position in shares of Ulta Beauty in the 4th quarter valued at $25,000. Strengthening Families & Communities LLC increased its stake in Ulta Beauty by 4,200.0% in the 4th quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock worth $26,000 after purchasing an additional 42 shares in the last quarter. Finally, Grey Fox Wealth Advisors LLC purchased a new position in Ulta Beauty in the 3rd quarter worth about $31,000. 90.39% of the stock is currently owned by institutional investors and hedge funds.

Key Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Morgan Stanley reaffirmed a Buy and kept a $750 price target, signaling confidence in near‑term outperformance and 2026 targets. Article Title
• Positive Sentiment: Telsey Advisory raised its price target to $715 and kept an Outperform rating, supporting upside expectations ahead of earnings. Article Title
• Positive Sentiment: Barclays lifted its target to $712 with an Overweight rating — another vote of confidence that suggests analyst buy‑side support. Article Title
• Positive Sentiment: Ulta is expanding exclusive brand partnerships (Hairstory into 300+ stores, NassifMD on UB Marketplace) and running the multi‑week “21 Days of Beauty” promotion — moves that can boost traffic, margins on exclusives and loyalty. Article Title
• Neutral Sentiment: Ulta is on a crowded earnings calendar this week; investors will be parsing guidance, comp trends, loyalty metrics and any AI/tech‑driven commentary. This creates event risk but also upside if results beat. Article Title
• Neutral Sentiment: Wall Street previews (Yahoo/Zacks) urge focus beyond headline revenue/EPS to metrics such as comp sales, average ticket, loyalty growth and gross margin mix — items that will drive the stock post‑earnings. Article Title Article Title
• Neutral Sentiment: High‑profile media commentary (Jim Cramer) has increased attention ahead of the print; such coverage can amplify intraday moves but is not a direct indicator of fundamentals. Article Title
• Negative Sentiment: Wells Fargo moved its target up to $500 but kept an Underweight rating — the low target and bearish stance create downward pressure and give investors a reason to take profits or trim positions. Article Title

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.