Salesforce (NYSE:CRM) Price Target Cut to $229.00 by Analysts at Northland Securities

Salesforce (NYSE:CRM) had its price target trimmed by Northland Securities from $267.00 to $229.00 in a report issued on Tuesday,Benzinga reports. The brokerage currently has a market perform rating on the CRM provider’s stock.

CRM has been the topic of a number of other reports. BMO Capital Markets cut their target price on Salesforce from $235.00 to $225.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. Morgan Stanley dropped their price target on shares of Salesforce from $398.00 to $287.00 and set an “overweight” rating on the stock in a research note on Monday, February 23rd. Canaccord Genuity Group reissued a “buy” rating and set a $300.00 price objective on shares of Salesforce in a research report on Thursday, December 4th. Royal Bank Of Canada decreased their target price on shares of Salesforce from $290.00 to $210.00 and set a “sector perform” rating for the company in a report on Thursday, February 26th. Finally, Truist Financial set a $280.00 target price on shares of Salesforce in a research note on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $282.06.

Salesforce Stock Performance

Shares of Salesforce stock opened at $194.78 on Tuesday. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The firm has a market capitalization of $179.78 billion, a P/E ratio of 24.94, a P/E/G ratio of 1.45 and a beta of 1.29. The business has a fifty day simple moving average of $214.43 and a two-hundred day simple moving average of $236.09. Salesforce has a 12 month low of $174.57 and a 12 month high of $296.05.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, beating analysts’ consensus estimates of $3.05 by $0.76. The firm had revenue of $11.20 billion for the quarter, compared to analysts’ expectations of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company’s quarterly revenue was up 12.1% on a year-over-year basis. During the same quarter in the previous year, the business posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities analysts forecast that Salesforce will post 7.46 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th will be paid a $0.44 dividend. This is a boost from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date is Thursday, April 9th. Salesforce’s dividend payout ratio (DPR) is presently 21.25%.

Insider Activity at Salesforce

In other Salesforce news, Director Neelie Kroes sold 3,893 shares of the business’s stock in a transaction on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the sale, the director directly owned 7,299 shares in the company, valued at approximately $1,742,271.30. The trade was a 34.78% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David Blair Kirk purchased 1,936 shares of the stock in a transaction dated Wednesday, December 17th. The shares were purchased at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the acquisition, the director directly owned 10,677 shares in the company, valued at approximately $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 3.00% of the stock is owned by insiders.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the company. J. Stern & Co. LLP lifted its stake in shares of Salesforce by 24,056.7% in the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock worth $12,552,896,000 after purchasing an additional 47,189,352 shares during the period. Norges Bank bought a new stake in Salesforce during the fourth quarter valued at approximately $3,182,951,000. Capital World Investors increased its holdings in Salesforce by 159.0% during the third quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock valued at $4,106,255,000 after buying an additional 10,636,161 shares during the last quarter. Cardano Risk Management B.V. increased its holdings in Salesforce by 924.7% during the fourth quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider’s stock valued at $1,028,807,000 after buying an additional 3,504,605 shares during the last quarter. Finally, Laurel Wealth Advisors LLC raised its position in Salesforce by 27,361.5% in the second quarter. Laurel Wealth Advisors LLC now owns 3,424,169 shares of the CRM provider’s stock worth $933,737,000 after acquiring an additional 3,411,700 shares during the period. Institutional investors own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce expanded its Agentforce AI platform with new partnerships and sector moves (including a Formula 1 fan companion agent) that show progress commercializing AI across verticals. Salesforce Expands Agentforce With Formula 1 Partnership And Finance Shift
• Positive Sentiment: Salesforce launched Agentforce Contact Center to integrate AI, voice and CRM — a product move that targets high-value contact-center spend and could accelerate revenue per customer if adoption scales. Salesforce Launches Agentforce Contact Center to Unify AI, Voice and CRM
• Positive Sentiment: Third-party ecosystem activity: Pimly launched a Product Intelligence solution on Salesforce’s AgentExchange, which could increase platform stickiness and extend use cases for front-office AI workflows. Pimly Product Intelligence Launch May Deepen Salesforce Platform Usage And Value
• Neutral Sentiment: Competitive/market commentary: HubSpot (HUBS) reported strong subscription growth — a reminder of CRM competition that can influence investor sentiment around SaaS growth comps. HUBS Rides on Solid Subscriber Revenue Growth
• Neutral Sentiment: Opinion pieces argue Salesforce is undervalued after recent weakness, framing current weakness as a buying opportunity if management executes on AI monetization. Salesforce: The SaaSpocalypse Created A Rare Buying Opportunity
• Neutral Sentiment: Long-form analysis and sector context (e.g., Forbes piece on CRM’s path) highlight that sentiment about AI and guidance, not just fundamentals, is driving recent volatility. CRM Stock: Path To $260
• Negative Sentiment: Short interest rose ~14.8% in February to ~21.9M shares (about 2.4% of shares), signaling increased bearish positioning that can amplify near-term downside pressure. (SEC/market short-interest report)
• Negative Sentiment: Analyst price-target trims: Northland cut its target to $229 (market-perform) and DA Davidson cut its target to $200 while keeping Neutral — fresh PT reductions that reinforce cautious near-term expectations. Northland Cuts Price Target DA Davidson Lowers PT on Salesforce

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.