Ulta Beauty Inc. $ULTA Shares Sold by Aptus Capital Advisors LLC

Aptus Capital Advisors LLC lowered its stake in shares of Ulta Beauty Inc. (NASDAQ:ULTA) by 54.2% in the third quarter, according to its most recent 13F filing with the SEC. The firm owned 767 shares of the specialty retailer’s stock after selling 908 shares during the period. Aptus Capital Advisors LLC’s holdings in Ulta Beauty were worth $419,000 at the end of the most recent reporting period.

Several other institutional investors have also recently added to or reduced their stakes in ULTA. Vanguard Group Inc. lifted its stake in Ulta Beauty by 0.6% during the third quarter. Vanguard Group Inc. now owns 5,353,414 shares of the specialty retailer’s stock worth $2,926,979,000 after purchasing an additional 33,674 shares in the last quarter. Marshall Wace LLP boosted its position in shares of Ulta Beauty by 9.4% during the second quarter. Marshall Wace LLP now owns 654,598 shares of the specialty retailer’s stock worth $306,234,000 after buying an additional 56,063 shares during the period. Franklin Resources Inc. grew its stake in shares of Ulta Beauty by 5.4% in the second quarter. Franklin Resources Inc. now owns 582,635 shares of the specialty retailer’s stock valued at $272,568,000 after buying an additional 30,100 shares in the last quarter. Swedbank AB raised its holdings in shares of Ulta Beauty by 6.7% in the 3rd quarter. Swedbank AB now owns 581,506 shares of the specialty retailer’s stock valued at $317,938,000 after buying an additional 36,456 shares during the period. Finally, Norges Bank purchased a new stake in shares of Ulta Beauty in the 2nd quarter valued at $258,791,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

Ulta Beauty Stock Performance

Shares of Ulta Beauty stock opened at $647.23 on Wednesday. Ulta Beauty Inc. has a one year low of $309.01 and a one year high of $714.97. The company has a market cap of $28.71 billion, a PE ratio of 24.82, a P/E/G ratio of 2.99 and a beta of 0.82. The business has a 50-day simple moving average of $665.94 and a 200-day simple moving average of $586.04.

Wall Street Analyst Weigh In

A number of brokerages recently commented on ULTA. TD Cowen raised their target price on Ulta Beauty from $725.00 to $775.00 and gave the company a “buy” rating in a report on Wednesday, January 21st. Robert W. Baird set a $700.00 price target on shares of Ulta Beauty in a research note on Wednesday, December 17th. Raymond James Financial reissued a “strong-buy” rating on shares of Ulta Beauty in a research report on Tuesday. Telsey Advisory Group raised their price objective on shares of Ulta Beauty from $640.00 to $715.00 and gave the company an “outperform” rating in a research note on Monday. Finally, Jefferies Financial Group started coverage on shares of Ulta Beauty in a report on Wednesday, January 14th. They issued a “hold” rating and a $700.00 price objective for the company. One equities research analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, twelve have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $638.12.

More Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Canaccord raised its price target sharply to $799 and kept a Buy rating, signaling sizable upside versus the current stock level. Article Title
• Positive Sentiment: Telsey and Barclays also lifted targets (Telsey to $715; Barclays to $712), reinforcing analyst conviction ahead of Ulta’s earnings. Article Title
• Positive Sentiment: Ulta is expanding exclusive brands (adding Hairstory and NassifMD to more doors/marketplace) and running its multi‑week “21 Days of Beauty” promotion — moves that can lift in‑store and online traffic and deepen loyalty. Ulta Beauty Expands Exclusive Brands This Week’s Best Deals at Ulta
• Neutral Sentiment: Earnings season is imminent; several outlets highlight Ulta on the calendar — upcoming results and guidance will be the near‑term catalyst and could drive volatility in either direction. Earnings Calendar Wall Street Insights
• Neutral Sentiment: Broader press coverage notes multiple firms lifting targets ahead of earnings, reflecting heightened analyst focus rather than new company fundamentals. Wall Street Lifts Targets
• Negative Sentiment: Wells Fargo raised its target to $500 but kept an Underweight rating, highlighting divergent analyst views and the potential for downside if results disappoint. Article Title
• Negative Sentiment: Technically the stock sits below its 50‑day moving average (short‑term resistance), which could cap near‑term upside if post‑earnings momentum fades — watch guidance and comp metrics closely.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.