Hasbro (NASDAQ:HAS) Now Covered by Analysts at Wells Fargo & Company

Wells Fargo & Company began coverage on shares of Hasbro (NASDAQ:HAS) in a research report released on Wednesday morning, MarketBeat.com reports. The brokerage issued an equal weight rating and a $98.00 target price on the stock.

Other equities analysts have also issued reports about the stock. Morgan Stanley increased their price objective on shares of Hasbro from $103.00 to $119.00 and gave the company an “overweight” rating in a research report on Wednesday, February 11th. DA Davidson boosted their target price on shares of Hasbro from $80.00 to $110.00 and gave the stock a “neutral” rating in a research report on Wednesday, February 11th. Wall Street Zen lowered shares of Hasbro from a “strong-buy” rating to a “buy” rating in a research note on Saturday, March 7th. Weiss Ratings reaffirmed a “sell (d)” rating on shares of Hasbro in a report on Monday, December 29th. Finally, Monness Crespi & Hardt lifted their price objective on shares of Hasbro from $90.00 to $120.00 and gave the stock a “buy” rating in a research note on Wednesday, February 11th. Eleven research analysts have rated the stock with a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $113.69.

Hasbro Trading Down 0.8%

Shares of NASDAQ:HAS opened at $94.27 on Wednesday. The business’s 50-day moving average is $93.56 and its 200 day moving average is $83.66. Hasbro has a 1 year low of $49.00 and a 1 year high of $106.98. The firm has a market capitalization of $13.26 billion, a P/E ratio of -40.11 and a beta of 0.54. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping the consensus estimate of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.During the same period in the prior year, the firm earned $0.46 earnings per share. The business’s quarterly revenue was up 31.3% compared to the same quarter last year. On average, research analysts predict that Hasbro will post 4.33 earnings per share for the current fiscal year.

Hasbro Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Wednesday, March 4th. Investors of record on Wednesday, February 18th were given a dividend of $0.70 per share. The ex-dividend date was Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a yield of 3.0%. Hasbro’s payout ratio is currently -119.15%.

Insider Buying and Selling at Hasbro

In other Hasbro news, CEO Christian P. Cocks sold 196,411 shares of the stock in a transaction dated Thursday, February 26th. The stock was sold at an average price of $100.33, for a total transaction of $19,705,915.63. Following the sale, the chief executive officer directly owned 303,310 shares of the company’s stock, valued at approximately $30,431,092.30. This trade represents a 39.30% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CFO Gina M. Goetter sold 12,429 shares of Hasbro stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $103.46, for a total value of $1,285,904.34. Following the transaction, the chief financial officer owned 68,221 shares of the company’s stock, valued at $7,058,144.66. The trade was a 15.41% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 413,342 shares of company stock valued at $42,241,679 in the last three months. Company insiders own 0.85% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of HAS. TD Waterhouse Canada Inc. lifted its holdings in Hasbro by 4,246.5% during the third quarter. TD Waterhouse Canada Inc. now owns 80,193 shares of the company’s stock valued at $6,040,000 after purchasing an additional 78,348 shares in the last quarter. Prudential Financial Inc. increased its stake in shares of Hasbro by 14.2% during the second quarter. Prudential Financial Inc. now owns 159,288 shares of the company’s stock worth $11,759,000 after purchasing an additional 19,752 shares in the last quarter. AGF Management Ltd. purchased a new stake in shares of Hasbro during the third quarter worth about $895,000. Principal Financial Group Inc. raised its position in shares of Hasbro by 34.0% during the 3rd quarter. Principal Financial Group Inc. now owns 197,629 shares of the company’s stock worth $14,990,000 after purchasing an additional 50,189 shares during the last quarter. Finally, Mitsubishi UFJ Trust & Banking Corp raised its position in shares of Hasbro by 55.6% during the 3rd quarter. Mitsubishi UFJ Trust & Banking Corp now owns 109,807 shares of the company’s stock worth $8,329,000 after purchasing an additional 39,251 shares during the last quarter. 91.83% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Analyst/earnings momentum — coverage and commentary highlight Hasbro’s strong results and the success of its shift into digital IP and gaming, supporting a more constructive medium‑term outlook. Hasbro and Whirlpool: Two Iconic American Brands Reinventing Themselves Under Pressure
• Positive Sentiment: Fundamental story — pieces on Hasbro’s evolving strategy point to gaming upside and tariff shifts that could improve margins and revenue mix, reinforcing why earnings beats matter to investors. How The Hasbro (HAS) Story Is Evolving With Gaming Upside And Tariff Shifts
• Neutral Sentiment: Analyst initiation — Wells Fargo started coverage with an “equal weight” rating and a $98 price target (≈4% upside vs. current price), which is modestly supportive but not a strong bullish catalyst. Wells Fargo coverage note
• Neutral Sentiment: Product news — new collectible launches (Star Wars: The Black Series additions) keep the core toy/collectible business active but are incremental from a revenue perspective. Maul and the Eleventh Brother join Hasbro’s Star Wars: The Black Series Maul – Shadow Lord collection
• Neutral Sentiment: Brand positioning on AI for D&D — CEO comments that Dungeons & Dragons won’t use AI because the audience doesn’t want it may reassure core fans and protect IP quality, but it’s niche in terms of market impact. We don’t use AI for D&D because the audience doesn’t want it, says Hasbro CEO
• Negative Sentiment: Conflicting AI messaging — other reports indicate Hasbro uses AI versions of Peppa Pig and Optimus Prime to help design products; the inconsistency with public statements creates potential PR, IP and customer trust risks that could unsettle investors. Hasbro’s CEO has an AI Peppa Pig help design toys
• Negative Sentiment: Reputational risk — a Variety piece on the company’s stance around diversity and questions tied to the Harry Potter franchise/JK Rowling controversy could pressure brand perception and sales in sensitive consumer segments. ‘Harry Potter’ Toy Company CEO Says ‘We Support Diversity’ …

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.