Bilibili (NASDAQ:BILI) versus Gaia (NASDAQ:GAIA) Head to Head Review

Bilibili (NASDAQ:BILI) and Gaia (NASDAQ:GAIA) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, risk, profitability, earnings and institutional ownership.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Bilibili and Gaia, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bilibili	0	3	6	0	2.67
Gaia	1	0	0	0	1.00

Bilibili presently has a consensus target price of $29.61, suggesting a potential upside of 18.93%. Given Bilibili’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Bilibili is more favorable than Gaia.

Insider & Institutional Ownership

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 40.5% of Gaia shares are owned by institutional investors. 22.2% of Bilibili shares are owned by company insiders. Comparatively, 28.6% of Gaia shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Bilibili and Gaia”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bilibili	$4.34 billion	2.40	$170.67 million	$0.38	65.53
Gaia	$98.95 million	0.80	-$4.49 million	($0.18)	-17.44

Bilibili has higher revenue and earnings than Gaia. Gaia is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Bilibili has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500. Comparatively, Gaia has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500.

Profitability

This table compares Bilibili and Gaia’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bilibili	3.96%	9.78%	3.76%
Gaia	-4.54%	-4.39%	-2.94%

Summary

Bilibili beats Gaia on 11 of the 14 factors compared between the two stocks.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

About Gaia

Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. The company has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. Its network includes Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that provides access to interviews and presentations in the ancient wisdom and metaphysics genre. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.