goeasy (TSE:GSY) Cut to “Hold” at National Bank Financial

National Bank Financial downgraded shares of goeasy (TSE:GSY) from a strong-buy rating to a hold rating in a research report released on Tuesday morning,Zacks.com reports.

A number of other equities analysts have also issued reports on the stock. ATB Cormark Capital Markets reduced their price target on shares of goeasy from C$200.00 to C$185.00 and set an “outperform” rating for the company in a research report on Friday, February 13th. TD Securities downgraded shares of goeasy from a “buy” rating to a “hold” rating and dropped their price objective for the company from C$160.00 to C$135.00 in a report on Monday, January 19th. Scotiabank reduced their target price on shares of goeasy from C$225.00 to C$210.00 in a report on Friday, January 30th. Raymond James Financial downgraded shares of goeasy from a “moderate buy” rating to a “hold” rating and decreased their target price for the company from C$208.00 to C$153.00 in a research report on Wednesday, December 3rd. Finally, Jefferies Financial Group lowered shares of goeasy from a “strong-buy” rating to a “hold” rating in a report on Wednesday. Two equities research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, goeasy currently has an average rating of “Hold” and an average target price of C$180.33.

goeasy Trading Down 13.9%

Shares of TSE:GSY opened at C$35.02 on Tuesday. The company has a quick ratio of 28.46, a current ratio of 42.83 and a debt-to-equity ratio of 383.82. goeasy has a 52-week low of C$34.90 and a 52-week high of C$216.50. The stock has a market cap of C$561.23 million, a price-to-earnings ratio of 2.55, a PEG ratio of 0.84 and a beta of 0.16. The business has a 50-day moving average price of C$119.30 and a 200-day moving average price of C$145.14.

goeasy Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Friday, January 9th. Shareholders of record on Friday, January 9th were issued a $1.46 dividend. The ex-dividend date of this dividend was Wednesday, December 24th. This represents a $5.84 dividend on an annualized basis and a yield of 16.7%. goeasy’s payout ratio is presently 40.48%.

Key Stories Impacting goeasy

Here are the key news stories impacting goeasy this week:

• Negative Sentiment: Royal Bank of Canada cut goeasy from “hold” to “strong sell”, signaling heightened concern from a major shop; this contributed to selling pressure. Article Title Article Title
• Negative Sentiment: Jefferies cut its rating from “strong-buy” to “hold”, reducing buy-side endorsement and likely removing incremental institutional support. Article Title
• Negative Sentiment: BMO Capital Markets downgraded goeasy from “strong-buy” to “hold”, another notable pullback in sell‑side conviction. Article Title Article Title
• Negative Sentiment: National Bank Financial cut its rating from “strong-buy” to “hold”, adding to the cluster of downgrades and increasing the probability of further negative analyst action. Article Title
• Negative Sentiment: Press report says goeasy extended its slide after forecasting a major charge-off and withdrawing its guidance — this directly raises concerns about asset quality and near-term earnings visibility. Article Title

About goeasy

goeasy Ltd provides financial services to own furniture, electronics, computers, and appliances. It offers merchandise leasing of household furnishings, appliances, and home electronic products to consumers under weekly or monthly leasing agreements. The company also offers unsecured installment loans to consumers. Its reportable business segments include easyhome and easyfinancial, of which it derives maximum revenue from easyfinancial segment.