Planet Fitness (NYSE:PLNT) Now Covered by KeyCorp

KeyCorp began coverage on shares of Planet Fitness (NYSE:PLNT) in a research report report published on Thursday, Marketbeat.com reports. The firm issued an overweight rating and a $100.00 target price on the stock.

Other analysts also recently issued reports about the stock. Royal Bank Of Canada reduced their price target on shares of Planet Fitness from $130.00 to $120.00 and set an “outperform” rating for the company in a report on Wednesday, February 25th. Stifel Nicolaus set a $105.00 price objective on shares of Planet Fitness in a report on Tuesday, February 24th. JPMorgan Chase & Co. reduced their target price on shares of Planet Fitness from $120.00 to $105.00 and set an “overweight” rating for the company in a research note on Wednesday, February 25th. Canaccord Genuity Group lifted their target price on Planet Fitness from $139.00 to $140.00 and gave the stock a “buy” rating in a research report on Wednesday, January 21st. Finally, Weiss Ratings restated a “hold (c+)” rating on shares of Planet Fitness in a research note on Monday, December 29th. Two equities research analysts have rated the stock with a Strong Buy rating, twelve have given a Buy rating, four have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $116.93.

Planet Fitness Stock Down 4.0%

Shares of NYSE PLNT opened at $74.78 on Thursday. The business’s 50 day moving average is $91.63 and its two-hundred day moving average is $99.15. The company has a market cap of $5.98 billion, a P/E ratio of 28.54, a P/E/G ratio of 1.36 and a beta of 1.25. Planet Fitness has a 12 month low of $73.29 and a 12 month high of $114.47.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings data on Tuesday, February 24th. The company reported $0.83 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.04. The company had revenue of $376.26 million during the quarter, compared to analysts’ expectations of $366.48 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.Planet Fitness’s revenue for the quarter was up 10.5% compared to the same quarter last year. During the same period in the prior year, the business earned $0.70 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. Sell-side analysts expect that Planet Fitness will post 2.51 earnings per share for the current fiscal year.

Institutional Trading of Planet Fitness

Several institutional investors have recently made changes to their positions in PLNT. V Square Quantitative Management LLC bought a new stake in Planet Fitness in the fourth quarter valued at about $27,000. Clearstead Advisors LLC lifted its stake in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after purchasing an additional 193 shares during the period. EverSource Wealth Advisors LLC lifted its stake in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the period. Los Angeles Capital Management LLC acquired a new stake in Planet Fitness during the fourth quarter valued at approximately $41,000. Finally, Hantz Financial Services Inc. grew its stake in shares of Planet Fitness by 51.9% in the 3rd quarter. Hantz Financial Services Inc. now owns 404 shares of the company’s stock valued at $42,000 after purchasing an additional 138 shares during the period. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Jefferies reiterated a Buy and a lofty $175 price target, saying the appointment of former CFO Tom Fitzgerald as interim CFO reduces execution risk and supports a strong long‑term cash flow outlook. Jefferies Maintains a Buy Rating on Planet Fitness (InsiderMonkey)
• Positive Sentiment: KeyCorp started coverage with an Overweight and $100 price target, signaling a consensus analyst view that there’s material upside from current levels based on membership trends and franchise economics. KeyCorp Overweight Coverage (Benzinga)
• Positive Sentiment: Wells Fargo initiated coverage with an Overweight and $90 target, adding institutional support to the bullish analyst narrative that expects recovery in new club openings and unit economics. Wells Fargo Initiates Coverage (MSN)
• Neutral Sentiment: Multiple recent analyst pieces (Globe and Mail, TipRanks compilations) show general analyst optimism on consumer cyclical names including PLNT, but they largely echo the same upside thesis rather than adding new material catalysts. Analyst Insights (The Globe and Mail)
• Neutral Sentiment: Industry comparison and “head‑to‑head” coverage pieces (e.g., Planet Fitness vs. peers) provide context on relative valuation and growth but are not direct catalysts. Head to Head Analysis (American Banking News)
• Negative Sentiment: Yahoo Finance reports the interim CFO shift has renewed investor focus on Planet Fitness’s valuation and debt profile, raising governance and execution concerns that can pressure the stock until leadership and capital‑structure questions are fully resolved. Interim CFO Shift Raises Valuation & Debt Concerns (Yahoo Finance)
• Negative Sentiment: Pomerantz LLP announced an investor investigation into Planet Fitness, signaling potential litigation risk that typically increases uncertainty and can weigh on share prices until resolved. Pomerantz Investor Investigation (PR Newswire)

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.