Viking (NYSE:VIK) Stock Price Expected to Rise, UBS Group Analyst Says

Viking (NYSE:VIK) had its price target raised by research analysts at UBS Group from $79.00 to $83.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The brokerage currently has a “buy” rating on the stock. UBS Group’s price objective points to a potential upside of 22.66% from the company’s previous close.

A number of other equities research analysts also recently commented on the company. Morgan Stanley lifted their price objective on Viking from $75.00 to $79.00 and gave the company an “overweight” rating in a research report on Wednesday, March 4th. JPMorgan Chase & Co. increased their target price on Viking from $73.00 to $74.00 and gave the stock an “overweight” rating in a research report on Monday, December 8th. Jefferies Financial Group raised Viking from a “hold” rating to a “buy” rating and raised their price target for the stock from $60.00 to $80.00 in a research note on Monday, December 15th. Stifel Nicolaus lifted their price target on Viking from $85.00 to $90.00 and gave the company a “buy” rating in a report on Wednesday, March 4th. Finally, Mizuho upped their price objective on shares of Viking from $59.00 to $69.00 and gave the company an “underperform” rating in a research note on Thursday, March 5th. Eleven research analysts have rated the stock with a Buy rating, five have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, Viking presently has a consensus rating of “Moderate Buy” and an average target price of $72.67.

Viking Stock Performance

Shares of VIK opened at $67.67 on Wednesday. Viking has a 1 year low of $31.79 and a 1 year high of $81.48. The company’s 50 day simple moving average is $73.53 and its 200 day simple moving average is $67.05. The company has a market capitalization of $29.99 billion, a price-to-earnings ratio of 26.33, a PEG ratio of 1.33 and a beta of 1.96. The company has a debt-to-equity ratio of 4.76, a quick ratio of 0.77 and a current ratio of 0.79.

Viking (NYSE:VIK) last issued its quarterly earnings results on Tuesday, March 3rd. The company reported $0.67 earnings per share for the quarter, beating the consensus estimate of $0.54 by $0.13. Viking had a return on equity of 240.75% and a net margin of 17.65%.The company had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.63 billion. During the same period in the previous year, the firm posted $0.45 EPS. Viking’s revenue was up 27.8% on a year-over-year basis. On average, sell-side analysts predict that Viking will post 1.49 EPS for the current year.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Y Intercept Hong Kong Ltd purchased a new stake in shares of Viking during the 3rd quarter worth about $989,000. Congress Asset Management Co. purchased a new position in Viking in the third quarter valued at approximately $65,041,000. Merit Financial Group LLC lifted its position in Viking by 42.6% during the third quarter. Merit Financial Group LLC now owns 27,635 shares of the company’s stock valued at $1,718,000 after buying an additional 8,256 shares in the last quarter. Diversified Trust Co purchased a new stake in Viking during the third quarter worth approximately $1,258,000. Finally, JPMorgan Chase & Co. grew its stake in Viking by 74.6% during the second quarter. JPMorgan Chase & Co. now owns 1,467,311 shares of the company’s stock worth $78,193,000 after buying an additional 626,973 shares during the period. Institutional investors and hedge funds own 98.84% of the company’s stock.

Viking News Roundup

Here are the key news stories impacting Viking this week:

• Positive Sentiment: UBS raised its price target on VIK to $83 and maintained a Buy rating, signaling analyst confidence and implying meaningful upside from current levels. Viking (NYSE:VIK) Price Target Raised to $83.00 at UBS Group
• Positive Sentiment: Viking took delivery of the new river ship Viking Eldir, adding ~190-guest capacity to its Rhine/Main/Danube itineraries — a direct revenue/capacity expansion for the cruise business. Viking Takes Delivery of Newest River Ship in Europe
• Positive Sentiment: Coverage noting Viking’s fleet growth after another longship delivery underscores ongoing capacity additions and itinerary support for revenue growth. Viking’s Fleet Continues to Grow After Taking Delivery of Another Longship
• Positive Sentiment: Recent quarterly results showed an EPS beat and double‑digit revenue growth, supporting the thesis that Viking’s underlying operations are improving (strong margins and ROE noted in the quarter).
• Neutral Sentiment: Broader cultural/consumer interest pieces — e.g., stories on “Viking wellness” — may boost brand visibility but are unlikely to drive near‑term fundamentals. Why ‘Viking wellness’ is having a moment
• Neutral Sentiment: Historical/cultural articles about Vikings are irrelevant to the company’s financials but can create noise in headlines. History says not all Vikings were the same, and where they came from mattered more than most people realize
• Negative Sentiment: Several recent headlines refer to Viking Therapeutics (a separate biotech, VKTX) — e.g., coverage on obesity-drug prospects — which can confuse retail/institutional flows and spur misattributed buying or selling in VIK. Viking CEO sees its obesity drug beating Novo’s Wegovy in weight loss
• Negative Sentiment: Media pieces focused on Viking Therapeutics’ stock trajectory may add to ticker confusion and headline volatility for VIK. Here’s Why Viking Therapeutics Stock Recovered and Can Soar in 2026

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships.