Viant Technology (NASDAQ:DSP) Earns Buy Rating from DA Davidson

Viant Technology (NASDAQ:DSP)‘s stock had its “buy” rating reaffirmed by DA Davidson in a report released on Thursday,Benzinga reports. They presently have a $15.50 price target on the stock. DA Davidson’s target price would indicate a potential upside of 25.81% from the company’s previous close.

Several other brokerages have also weighed in on DSP. Loop Capital set a $14.50 price target on Viant Technology in a research note on Tuesday. Rosenblatt Securities reissued a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a report on Thursday. Finally, Weiss Ratings restated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, seven have assigned a Buy rating and one has given a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Buy” and an average target price of $18.13.

Viant Technology Stock Performance

Shares of Viant Technology stock opened at $12.32 on Thursday. The firm has a 50-day simple moving average of $10.99 and a two-hundred day simple moving average of $10.31. Viant Technology has a fifty-two week low of $8.11 and a fifty-two week high of $16.25. The company has a market cap of $769.14 million, a P/E ratio of 38.50 and a beta of 1.05.

Insider Activity at Viant Technology

In related news, CFO Larry Madden sold 4,224 shares of the company’s stock in a transaction dated Thursday, January 22nd. The shares were sold at an average price of $13.09, for a total transaction of $55,292.16. Following the completion of the transaction, the chief financial officer owned 405,554 shares in the company, valued at $5,308,701.86. This represents a 1.03% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, major shareholder Capital V. Llc sold 9,836 shares of the firm’s stock in a transaction dated Thursday, February 19th. The shares were sold at an average price of $9.17, for a total transaction of $90,196.12. Following the completion of the transaction, the insider directly owned 1,260 shares in the company, valued at $11,554.20. This represents a 88.64% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 155,123 shares of company stock worth $1,729,594 over the last three months. Company insiders own 29.40% of the company’s stock.

Hedge Funds Weigh In On Viant Technology

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Russell Investments Group Ltd. boosted its stake in shares of Viant Technology by 86.9% in the fourth quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after acquiring an additional 1,228 shares during the last quarter. CWM LLC raised its stake in Viant Technology by 431.0% in the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after purchasing an additional 2,267 shares during the last quarter. Caitong International Asset Management Co. Ltd lifted its holdings in Viant Technology by 620.8% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after purchasing an additional 2,483 shares in the last quarter. Farther Finance Advisors LLC purchased a new position in Viant Technology in the 3rd quarter valued at $31,000. Finally, State of Alaska Department of Revenue acquired a new stake in Viant Technology during the 4th quarter worth $64,000. Hedge funds and other institutional investors own 11.38% of the company’s stock.

More Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Freedom Capital initiated/upgraded coverage to a “strong‑buy,” adding buy-side momentum from a new coverage firm. Freedom Capital upgrade
• Positive Sentiment: Rosenblatt Securities reaffirmed a “buy” rating and set a $20.00 price target (~62% upside vs current price), a constructive, high target that can support upside expectations. Rosenblatt note
• Positive Sentiment: B. Riley Financial reaffirmed a “buy” and raised its price target to $17.00, signaling confidence in revenue/margin recovery potential. B. Riley note
• Positive Sentiment: DA Davidson kept a “buy” rating with a $15.50 target, another analyst vote of confidence. DA Davidson note
• Neutral Sentiment: Company posted its Q4 2025 earnings presentation and hosted the earnings call; slides and commentary give more context on growth drivers and guidance assumptions. Earnings presentation
• Neutral Sentiment: Full earnings transcripts and highlights are available (useful for parsing management tone on ad demand and client trends). Earnings transcript/highlights
• Negative Sentiment: EPS missed consensus by $0.01 (reported $0.22 vs. est. $0.23), which can trigger short‑term selling even though the miss was small. EPS miss article
• Negative Sentiment: Profitability metrics remain thin: revenue beat ($110.12M vs est. $103.37M) but net margin was only 0.57% and return on equity was negative, highlighting operating/leverage concerns that may limit multiple expansion. Earnings summary/press release

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.