Viant Technology (NASDAQ:DSP) Upgraded at Wall Street Zen

Viant Technology (NASDAQ:DSP) was upgraded by investment analysts at Wall Street Zen from a “hold” rating to a “buy” rating in a research report issued to clients and investors on Saturday.

Other equities research analysts have also issued reports about the company. Weiss Ratings restated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Rosenblatt Securities reiterated a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a research report on Thursday. Loop Capital set a $14.50 target price on Viant Technology in a report on Tuesday. Freedom Capital upgraded Viant Technology to a “strong-buy” rating in a research note on Tuesday. Finally, DA Davidson reaffirmed a “buy” rating and issued a $15.50 price target on shares of Viant Technology in a report on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, seven have issued a Buy rating and one has assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Buy” and a consensus price target of $18.13.

Viant Technology Trading Down 2.2%

NASDAQ DSP opened at $12.32 on Friday. The firm has a market cap of $769.14 million, a price-to-earnings ratio of 38.50 and a beta of 1.05. The company has a 50 day moving average of $10.99 and a 200-day moving average of $10.31. Viant Technology has a 1-year low of $8.11 and a 1-year high of $16.25.

Insider Activity at Viant Technology

In other Viant Technology news, major shareholder Capital V. Llc sold 15,000 shares of the company’s stock in a transaction dated Wednesday, December 17th. The shares were sold at an average price of $11.74, for a total transaction of $176,100.00. Following the transaction, the insider directly owned 22,500 shares in the company, valued at approximately $264,150. This represents a 40.00% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, COO Christopher Vanderhook sold 9,102 shares of the firm’s stock in a transaction dated Wednesday, December 17th. The shares were sold at an average price of $11.70, for a total transaction of $106,493.40. Following the completion of the transaction, the chief operating officer directly owned 347,182 shares in the company, valued at $4,062,029.40. This trade represents a 2.55% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 155,123 shares of company stock worth $1,729,594 over the last 90 days. Insiders own 29.40% of the company’s stock.

Institutional Investors Weigh In On Viant Technology

A number of institutional investors and hedge funds have recently modified their holdings of DSP. Royal Bank of Canada lifted its holdings in Viant Technology by 246.4% in the first quarter. Royal Bank of Canada now owns 29,213 shares of the company’s stock valued at $363,000 after buying an additional 20,779 shares during the period. AQR Capital Management LLC grew its holdings in Viant Technology by 303.6% during the 1st quarter. AQR Capital Management LLC now owns 47,295 shares of the company’s stock worth $587,000 after acquiring an additional 35,578 shares during the period. Goldman Sachs Group Inc. raised its position in shares of Viant Technology by 77.1% during the 1st quarter. Goldman Sachs Group Inc. now owns 136,249 shares of the company’s stock valued at $1,691,000 after acquiring an additional 59,323 shares during the last quarter. Envestnet Asset Management Inc. bought a new stake in shares of Viant Technology during the 2nd quarter valued at $166,000. Finally, Acadian Asset Management LLC lifted its stake in shares of Viant Technology by 12.1% in the 2nd quarter. Acadian Asset Management LLC now owns 149,811 shares of the company’s stock valued at $1,980,000 after purchasing an additional 16,205 shares during the period. 11.38% of the stock is owned by institutional investors.

Key Headlines Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Freedom Capital initiated/upgraded coverage to a “strong‑buy,” adding buy-side momentum from a new coverage firm. Freedom Capital upgrade
• Positive Sentiment: Rosenblatt Securities reaffirmed a “buy” rating and set a $20.00 price target (~62% upside vs current price), a constructive, high target that can support upside expectations. Rosenblatt note
• Positive Sentiment: B. Riley Financial reaffirmed a “buy” and raised its price target to $17.00, signaling confidence in revenue/margin recovery potential. B. Riley note
• Positive Sentiment: DA Davidson kept a “buy” rating with a $15.50 target, another analyst vote of confidence. DA Davidson note
• Neutral Sentiment: Company posted its Q4 2025 earnings presentation and hosted the earnings call; slides and commentary give more context on growth drivers and guidance assumptions. Earnings presentation
• Neutral Sentiment: Full earnings transcripts and highlights are available (useful for parsing management tone on ad demand and client trends). Earnings transcript/highlights
• Negative Sentiment: EPS missed consensus by $0.01 (reported $0.22 vs. est. $0.23), which can trigger short‑term selling even though the miss was small. EPS miss article
• Negative Sentiment: Profitability metrics remain thin: revenue beat ($110.12M vs est. $103.37M) but net margin was only 0.57% and return on equity was negative, highlighting operating/leverage concerns that may limit multiple expansion. Earnings summary/press release

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.