Benchmark Lowers Vivid Seats (NASDAQ:SEAT) Price Target to $10.00

Vivid Seats (NASDAQ:SEAT) had its price objective decreased by equities research analysts at Benchmark from $18.00 to $10.00 in a research note issued on Friday, Marketbeat Ratings reports. The firm currently has a “buy” rating on the stock. Benchmark’s price target suggests a potential upside of 69.49% from the company’s current price.

Several other brokerages also recently issued reports on SEAT. Citigroup cut their price target on Vivid Seats from $13.00 to $10.00 and set a “neutral” rating for the company in a report on Monday, November 17th. Craig Hallum upgraded shares of Vivid Seats from a “hold” rating to a “buy” rating and set a $15.00 price objective on the stock in a report on Friday. Bank of America reissued an “underperform” rating and issued a $5.65 price objective on shares of Vivid Seats in a research report on Thursday. Deutsche Bank Aktiengesellschaft set a $7.00 target price on shares of Vivid Seats in a research note on Tuesday, January 20th. Finally, Weiss Ratings reiterated a “sell (d-)” rating on shares of Vivid Seats in a research note on Wednesday, January 21st. Four equities research analysts have rated the stock with a Buy rating, four have issued a Hold rating and three have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Hold” and an average price target of $14.27.

Vivid Seats Price Performance

NASDAQ:SEAT opened at $5.90 on Friday. Vivid Seats has a 12-month low of $5.06 and a 12-month high of $62.40. The firm has a market capitalization of $63.31 million, a price-to-earnings ratio of -0.09 and a beta of 0.95. The stock’s 50 day moving average price is $6.69 and its two-hundred day moving average price is $9.81. The company has a quick ratio of 0.60, a current ratio of 0.67 and a debt-to-equity ratio of 1.41.

Vivid Seats (NASDAQ:SEAT) last issued its earnings results on Thursday, March 12th. The company reported ($10.39) EPS for the quarter, missing the consensus estimate of ($1.81) by ($8.58). The business had revenue of $126.81 million for the quarter, compared to the consensus estimate of $137.18 million. Vivid Seats had a positive return on equity of 21.28% and a negative net margin of 75.21%. On average, analysts anticipate that Vivid Seats will post 0.12 earnings per share for the current year.

Institutional Investors Weigh In On Vivid Seats

Several institutional investors and hedge funds have recently bought and sold shares of SEAT. Sun Life Financial Inc. bought a new stake in Vivid Seats during the fourth quarter worth about $3,213,000. Boston Partners increased its holdings in Vivid Seats by 7.2% in the 2nd quarter. Boston Partners now owns 4,784,292 shares of the company’s stock valued at $8,084,000 after buying an additional 322,461 shares during the period. Caption Management LLC raised its position in shares of Vivid Seats by 1,470.9% in the 2nd quarter. Caption Management LLC now owns 250,472 shares of the company’s stock valued at $423,000 after buying an additional 234,528 shares in the last quarter. Ameriprise Financial Inc. raised its position in shares of Vivid Seats by 10.7% in the 2nd quarter. Ameriprise Financial Inc. now owns 2,222,751 shares of the company’s stock valued at $3,756,000 after buying an additional 215,057 shares in the last quarter. Finally, Emeth Value Capital LLC lifted its holdings in shares of Vivid Seats by 43.4% during the 4th quarter. Emeth Value Capital LLC now owns 556,918 shares of the company’s stock worth $4,015,000 after acquiring an additional 168,607 shares during the period. Institutional investors own 39.92% of the company’s stock.

Key Vivid Seats News

Here are the key news stories impacting Vivid Seats this week:

• Positive Sentiment: Craig Hallum upgraded SEAT from “hold” to “buy” and set a $15 price target, signaling conviction from at least one analyst that the stock has meaningful upside. Craig Hallum Upgrade
• Positive Sentiment: Company provided 2026 and Q1 2026 guidance that targets a path back to profitability (FY 2026 adjusted EBITDA $30–$40M; Q1 adj. EBITDA $8–$10M; Q1 cash ~$125–$135M), which investors can view as a roadmap for operational recovery. Earnings Release & Guidance
• Neutral Sentiment: Benchmark lowered its price target from $18 to $10 but kept a “buy” rating — a mixed signal that still implies upside despite weaker near-term results. Benchmark PT Lowered
• Neutral Sentiment: RBC lowered its target from $12 to $8 and moved to “sector perform” — the note reduces near-term enthusiasm but still leaves modeled upside from current levels. RBC Price Target Change
• Negative Sentiment: Q4 results were weak: Marketplace GOV down ~42% YoY, revenue down ~37% YoY, massive non‑cash impairment charges and a net loss of ~$429M for Q4 — the operational decline and impairments triggered the large earnings miss and pressure on equity. Q4 Financials
• Negative Sentiment: Reports say the company’s loan situation is in “deeper distress” after the weak results, highlighting elevated leverage, lower cash (quarter-end cash ~ $103M) and potential creditor concerns that could pressure the stock. Loan Distress Article
• Negative Sentiment: Management disclosed a new app-store/regulatory risk that could raise costs or limit mobile distribution over time — a potential margin headwind for a marketplace that increasingly relies on app engagement. App Store Risk Disclosure

About Vivid Seats

Vivid Seats, traded on NASDAQ under the ticker SEAT, operates an online ticket marketplace that connects buyers and sellers of live event tickets. The company specializes in facilitating purchases for sports games, concerts, theater productions and other entertainment experiences. Through its digital platform and mobile application, Vivid Seats offers real-time access to available tickets, transparent pricing and a 100% Buyer Guarantee, which ensures ticket authenticity and timely delivery.

Founded in 2001 and headquartered in Chicago, Illinois, Vivid Seats has grown from a regional reseller into one of North America’s leading ticket marketplaces.