Crocs (NASDAQ:CROX) Upgraded at Williams Trading

Williams Trading upgraded shares of Crocs (NASDAQ:CROX) from a sell rating to a hold rating in a report released on Thursday morning, Marketbeat.com reports. They currently have $84.00 target price on the textile maker’s stock.

A number of other equities analysts also recently issued reports on CROX. Piper Sandler reaffirmed a “neutral” rating and set a $95.00 price objective on shares of Crocs in a report on Thursday, February 12th. Barclays increased their target price on shares of Crocs from $86.00 to $109.00 and gave the company an “equal weight” rating in a report on Friday, February 13th. Stifel Nicolaus boosted their price target on shares of Crocs from $90.00 to $99.00 and gave the stock a “hold” rating in a report on Friday, February 13th. Needham & Company LLC upped their price objective on shares of Crocs from $100.00 to $118.00 and gave the stock a “buy” rating in a research report on Thursday, February 12th. Finally, Zacks Research downgraded shares of Crocs from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, December 30th. Four analysts have rated the stock with a Buy rating, nine have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, Crocs presently has a consensus rating of “Hold” and an average target price of $103.42.

Crocs Stock Performance

Shares of Crocs stock opened at $77.95 on Thursday. Crocs has a 52 week low of $73.21 and a 52 week high of $122.84. The company has a quick ratio of 0.74, a current ratio of 1.27 and a debt-to-equity ratio of 0.95. The business has a 50 day moving average price of $87.33 and a 200-day moving average price of $84.84. The company has a market cap of $3.92 billion, a PE ratio of -61.87, a price-to-earnings-growth ratio of 0.91 and a beta of 1.54.

Crocs (NASDAQ:CROX) last announced its earnings results on Thursday, February 12th. The textile maker reported $2.29 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.92 by $0.37. The company had revenue of $957.64 million for the quarter, compared to analysts’ expectations of $916.16 million. Crocs had a positive return on equity of 45.17% and a negative net margin of 2.01%.Crocs’s quarterly revenue was down 3.3% on a year-over-year basis. During the same quarter in the previous year, the firm earned $2.52 earnings per share. Crocs has set its FY 2026 guidance at 12.880-13.350 EPS and its Q1 2026 guidance at 2.670-2.770 EPS. Equities analysts anticipate that Crocs will post 13.2 earnings per share for the current fiscal year.

Insider Activity

In other news, EVP Anne Mehlman sold 12,145 shares of Crocs stock in a transaction on Friday, February 20th. The stock was sold at an average price of $100.06, for a total transaction of $1,215,228.70. Following the sale, the executive vice president directly owned 131,112 shares in the company, valued at $13,119,066.72. The trade was a 8.48% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. 3.00% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Crocs

Several institutional investors have recently added to or reduced their stakes in CROX. LSV Asset Management raised its position in Crocs by 33.1% in the fourth quarter. LSV Asset Management now owns 1,474,037 shares of the textile maker’s stock worth $126,060,000 after acquiring an additional 366,537 shares during the period. Dimensional Fund Advisors LP grew its position in shares of Crocs by 0.8% during the 4th quarter. Dimensional Fund Advisors LP now owns 1,447,096 shares of the textile maker’s stock valued at $123,760,000 after acquiring an additional 11,630 shares during the period. AQR Capital Management LLC increased its stake in shares of Crocs by 399.0% during the 3rd quarter. AQR Capital Management LLC now owns 1,266,799 shares of the textile maker’s stock worth $105,841,000 after purchasing an additional 1,012,943 shares during the last quarter. Alliancebernstein L.P. increased its stake in shares of Crocs by 5.8% during the 2nd quarter. Alliancebernstein L.P. now owns 1,180,405 shares of the textile maker’s stock worth $119,551,000 after purchasing an additional 64,672 shares during the last quarter. Finally, Fuller & Thaler Asset Management Inc. raised its holdings in shares of Crocs by 78.7% in the 4th quarter. Fuller & Thaler Asset Management Inc. now owns 907,988 shares of the textile maker’s stock worth $77,651,000 after purchasing an additional 399,964 shares during the period. Institutional investors own 93.44% of the company’s stock.

Trending Headlines about Crocs

Here are the key news stories impacting Crocs this week:

• Positive Sentiment: Williams Trading upgraded CROX from Sell to Hold with an $84 price target (roughly mid-single-digit upside from recent levels), providing a modest support floor for the stock. Williams Trading upgrade
• Positive Sentiment: Value-focused write-ups argue CROX may be materially undervalued — framing the pullback as an entry for investors who believe the brand’s cash flow and margins are durable. This narrative can attract bargain hunters. Crocs, Inc.: Deep Value Global Footwear Consumer Brand
• Neutral Sentiment: BTIG initiated coverage on CROX with a Neutral rating, adding institutional attention but not a clear buy signal; initiation can increase volume and volatility. BTIG Research Initiates Coverage on Crocs
• Neutral Sentiment: Several analyst pieces and “post-Q4” takeaways try to parse whether the Q4 beat and FY2026 guidance justify current multiples — these mixed analyst notes tend to sustain volatility rather than drive a clear directional move. Analysts Offer Insights on Consumer Cyclical Companies
• Neutral Sentiment: Investor education / bullish-feature articles highlight Crocs as an opportunity for long-term buyers, which can support mid-term demand but won’t stop near-term selling if sentiment stays negative. Crocs Stock: How To Find & Own America’s Greatest Opportunities
• Negative Sentiment: A recent Yahoo analysis flags valuation pressure and continued selling — reinforcing the narrative that multiple compression and investor skepticism about brand durability are driving the decline. Assessing Crocs (CROX) Valuation As Shares Face Ongoing Selling Pressure
• Neutral Sentiment: Short-interest reports published this week appear internally inconsistent (shows big increases but the numeric fields read 0/NaN). If genuine short interest is rising, that would be bearish; current data ambiguity adds volatility risk.

Crocs Company Profile

Crocs, Inc is a global footwear designer, developer and distributor best known for its lightweight, proprietary Croslite™ foam-clog construction. The company’s product portfolio encompasses a range of styles, including clogs, sandals, slides, boots and sneakers, all featuring the slip-resistant, odor-resistant and cushion-providing qualities of the Croslite material. Crocs distributes its products through an omnichannel network that includes e-commerce platforms, company-owned retail stores, authorized dealers and wholesale partners.

Founded in 2002 by Scott Seamans, Lyndon “Duke” Hanson and George Boedecker Jr., Crocs launched its first clog on the island of Vail, Colorado.