Morgan Stanley Has Lowered Expectations for Dollar General (NYSE:DG) Stock Price

Dollar General (NYSE:DG) had its price objective reduced by research analysts at Morgan Stanley from $160.00 to $150.00 in a research note issued to investors on Friday,Benzinga reports. The brokerage presently has an “equal weight” rating on the stock. Morgan Stanley’s target price points to a potential upside of 13.96% from the stock’s current price.

DG has been the topic of a number of other reports. Daiwa Securities Group upped their target price on shares of Dollar General from $113.00 to $130.00 and gave the stock a “neutral” rating in a research note on Monday, December 8th. BNP Paribas Exane reiterated a “neutral” rating and issued a $127.00 price target on shares of Dollar General in a research note on Thursday. JPMorgan Chase & Co. boosted their price target on shares of Dollar General from $166.00 to $170.00 and gave the stock an “overweight” rating in a report on Friday, January 9th. Guggenheim dropped their price objective on shares of Dollar General from $165.00 to $160.00 and set a “buy” rating on the stock in a research report on Friday. Finally, Telsey Advisory Group raised their price objective on shares of Dollar General from $130.00 to $140.00 and gave the company a “market perform” rating in a report on Monday, March 9th. Fourteen equities research analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Hold” and a consensus target price of $145.52.

Dollar General Trading Down 3.2%

NYSE:DG opened at $131.63 on Friday. Dollar General has a 12-month low of $77.52 and a 12-month high of $158.23. The firm has a market cap of $28.97 billion, a PE ratio of 19.22, a price-to-earnings-growth ratio of 2.17 and a beta of 0.23. The company has a current ratio of 1.17, a quick ratio of 0.24 and a debt-to-equity ratio of 0.63. The stock has a fifty day moving average price of $147.70 and a 200 day moving average price of $123.71.

Dollar General (NYSE:DG) last issued its quarterly earnings results on Thursday, March 12th. The company reported $1.93 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.36. The company had revenue of $10.91 billion for the quarter, compared to the consensus estimate of $10.78 billion. Dollar General had a return on equity of 18.98% and a net margin of 3.54%.Dollar General’s revenue was up 5.9% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.87 EPS. Dollar General has set its FY 2026 guidance at 7.100-7.35 EPS. Sell-side analysts anticipate that Dollar General will post 5.75 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other Dollar General news, EVP Bryan D. Wheeler sold 9,776 shares of the business’s stock in a transaction that occurred on Friday, December 19th. The stock was sold at an average price of $135.32, for a total value of $1,322,888.32. Following the completion of the sale, the executive vice president owned 22,295 shares in the company, valued at approximately $3,016,959.40. The trade was a 30.48% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, EVP Roderick J. West sold 2,282 shares of the stock in a transaction that occurred on Tuesday, December 16th. The shares were sold at an average price of $133.35, for a total value of $304,304.70. Following the completion of the sale, the executive vice president directly owned 36,108 shares of the company’s stock, valued at $4,815,001.80. The trade was a 5.94% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 19,558 shares of company stock valued at $2,638,868. 0.56% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Dollar General

A number of institutional investors have recently modified their holdings of the business. Caitong International Asset Management Co. Ltd raised its position in Dollar General by 4,550.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 186 shares of the company’s stock valued at $25,000 after purchasing an additional 182 shares during the last quarter. Fideuram Asset Management Ireland dac purchased a new position in Dollar General during the 4th quarter worth $25,000. Annis Gardner Whiting Capital Advisors LLC increased its stake in Dollar General by 69.3% in the fourth quarter. Annis Gardner Whiting Capital Advisors LLC now owns 193 shares of the company’s stock valued at $26,000 after purchasing an additional 79 shares during the period. Reflection Asset Management acquired a new position in Dollar General in the fourth quarter valued at $28,000. Finally, Caldwell Trust Co purchased a new stake in shares of Dollar General in the second quarter valued at about $25,000. 91.77% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Dollar General

Here are the key news stories impacting Dollar General this week:

• Positive Sentiment: Q4 results materially beat expectations — revenue of ~$10.9B (+5.9% YoY), same-store sales up 4.3% and GAAP EPS of $1.93, with margin expansion that management attributes to cost controls and store efforts. This underpins near-term fundamentals. DG Q4 Deep Dive
• Positive Sentiment: Institutional investors have been buyers on the dip and technicals showed quick support after the drop, suggesting a base for a rebound if forward signals improve. MarketBeat: Holds Its Ground
• Positive Sentiment: Management continues returning capital (quarterly dividend announced) and highlighted balance-sheet improvements and margin momentum, which supports long-term cash returns. BusinessWire: Q4 Results
• Neutral Sentiment: Store-footprint rationalization: DG closed hundreds of locations after evaluating its footprint — a drag in the near term but positioned to improve profitability and comps over time. FastCompany: Store Closures
• Neutral Sentiment: Dollar General has outperformed the Dow over the past year, but analysts are cautious — the setup is mixed: upside potential exists but may require follow-through later in 2026. Barchart: Outperforming the Dow?
• Negative Sentiment: Guidance disappointed: management offered a more muted 2026 sales/same-store-sales outlook than some had modeled, which is the primary reason investors sold the stock despite the beat. Yahoo: Why DG Is Down
• Negative Sentiment: Mixed analyst responses and price-target moves — several firms trimmed targets or kept hold/neutral ratings (some smaller upward adjustments), leaving near-term sentiment mixed and limiting immediate upside. Benzinga: Analyst Coverage
• Negative Sentiment: Broader market weakness (oil-driven risk-off and equity declines) amplified selling pressure across retail names, exacerbating DG’s pullback after the cautious guide. Yahoo: Market Headwinds

Dollar General Company Profile

Dollar General Corporation is a U.S.-based variety and discount retailer operating a large network of small-format stores that serve primarily rural and suburban communities. The company is publicly traded on the New York Stock Exchange under the ticker DG and is headquartered in the Nashville/Goodlettsville, Tennessee area. Founded in 1939, Dollar General has grown from a regional operation into one of the nation’s prominent low-price retailers focused on convenience and value.

Dollar General’s stores offer a wide assortment of everyday consumables and household goods, including food and beverage items, cleaning supplies, health and beauty products, paper goods, apparel basics, seasonal merchandise and small household items.