Vivid Seats (NASDAQ:SEAT – Get Free Report) had its price objective decreased by research analysts at Royal Bank Of Canada from $12.00 to $8.00 in a report released on Friday,Benzinga reports. The brokerage presently has a “sector perform” rating on the stock. Royal Bank Of Canada’s price objective indicates a potential upside of 35.59% from the stock’s current price.
SEAT has been the topic of several other reports. Bank of America reaffirmed an “underperform” rating and issued a $5.65 target price on shares of Vivid Seats in a report on Thursday. Canaccord Genuity Group set a $10.00 price target on Vivid Seats and gave the company a “hold” rating in a research note on Friday. Scotiabank set a $10.00 price target on Vivid Seats in a report on Friday. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Vivid Seats in a research note on Wednesday, January 21st. Finally, Citigroup decreased their price objective on Vivid Seats from $13.00 to $10.00 and set a “neutral” rating on the stock in a report on Monday, November 17th. Four investment analysts have rated the stock with a Buy rating, four have given a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Hold” and an average price target of $14.27.
Read Our Latest Stock Analysis on SEAT
Vivid Seats Stock Performance
Vivid Seats (NASDAQ:SEAT – Get Free Report) last announced its quarterly earnings results on Thursday, March 12th. The company reported ($10.39) EPS for the quarter, missing the consensus estimate of ($1.81) by ($8.58). Vivid Seats had a positive return on equity of 21.28% and a negative net margin of 75.21%.The company had revenue of $126.81 million during the quarter, compared to analysts’ expectations of $137.18 million. As a group, sell-side analysts forecast that Vivid Seats will post 0.12 earnings per share for the current fiscal year.
Institutional Inflows and Outflows
Several institutional investors and hedge funds have recently added to or reduced their stakes in SEAT. Sun Life Financial Inc. bought a new stake in Vivid Seats during the fourth quarter worth approximately $3,213,000. Boston Partners lifted its stake in shares of Vivid Seats by 7.2% in the 2nd quarter. Boston Partners now owns 4,784,292 shares of the company’s stock valued at $8,084,000 after purchasing an additional 322,461 shares during the last quarter. Caption Management LLC lifted its stake in shares of Vivid Seats by 1,470.9% in the 2nd quarter. Caption Management LLC now owns 250,472 shares of the company’s stock valued at $423,000 after purchasing an additional 234,528 shares during the last quarter. Ameriprise Financial Inc. boosted its holdings in shares of Vivid Seats by 10.7% in the 2nd quarter. Ameriprise Financial Inc. now owns 2,222,751 shares of the company’s stock worth $3,756,000 after purchasing an additional 215,057 shares during the period. Finally, Emeth Value Capital LLC boosted its holdings in shares of Vivid Seats by 43.4% in the 4th quarter. Emeth Value Capital LLC now owns 556,918 shares of the company’s stock worth $4,015,000 after purchasing an additional 168,607 shares during the period. Hedge funds and other institutional investors own 39.92% of the company’s stock.
Vivid Seats News Summary
Here are the key news stories impacting Vivid Seats this week:
- Positive Sentiment: Craig Hallum upgraded SEAT from “hold” to “buy” and set a $15 price target, signaling conviction from at least one analyst that the stock has meaningful upside. Craig Hallum Upgrade
- Positive Sentiment: Company provided 2026 and Q1 2026 guidance that targets a path back to profitability (FY 2026 adjusted EBITDA $30–$40M; Q1 adj. EBITDA $8–$10M; Q1 cash ~$125–$135M), which investors can view as a roadmap for operational recovery. Earnings Release & Guidance
- Neutral Sentiment: Benchmark lowered its price target from $18 to $10 but kept a “buy” rating — a mixed signal that still implies upside despite weaker near-term results. Benchmark PT Lowered
- Neutral Sentiment: RBC lowered its target from $12 to $8 and moved to “sector perform” — the note reduces near-term enthusiasm but still leaves modeled upside from current levels. RBC Price Target Change
- Negative Sentiment: Q4 results were weak: Marketplace GOV down ~42% YoY, revenue down ~37% YoY, massive non‑cash impairment charges and a net loss of ~$429M for Q4 — the operational decline and impairments triggered the large earnings miss and pressure on equity. Q4 Financials
- Negative Sentiment: Reports say the company’s loan situation is in “deeper distress” after the weak results, highlighting elevated leverage, lower cash (quarter-end cash ~ $103M) and potential creditor concerns that could pressure the stock. Loan Distress Article
- Negative Sentiment: Management disclosed a new app-store/regulatory risk that could raise costs or limit mobile distribution over time — a potential margin headwind for a marketplace that increasingly relies on app engagement. App Store Risk Disclosure
Vivid Seats Company Profile
Vivid Seats, traded on NASDAQ under the ticker SEAT, operates an online ticket marketplace that connects buyers and sellers of live event tickets. The company specializes in facilitating purchases for sports games, concerts, theater productions and other entertainment experiences. Through its digital platform and mobile application, Vivid Seats offers real-time access to available tickets, transparent pricing and a 100% Buyer Guarantee, which ensures ticket authenticity and timely delivery.
Founded in 2001 and headquartered in Chicago, Illinois, Vivid Seats has grown from a regional reseller into one of North America’s leading ticket marketplaces.
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