TD Cowen Has Lowered Expectations for Ulta Beauty (NASDAQ:ULTA) Stock Price

Ulta Beauty (NASDAQ:ULTA) had its target price cut by investment analysts at TD Cowen from $775.00 to $750.00 in a research note issued on Friday,Benzinga reports. The firm presently has a “buy” rating on the specialty retailer’s stock. TD Cowen’s price target suggests a potential upside of 40.00% from the company’s current price.

ULTA has been the topic of several other research reports. Wells Fargo & Company boosted their target price on Ulta Beauty from $450.00 to $500.00 and gave the stock an “underweight” rating in a report on Monday, March 9th. Argus lifted their price target on Ulta Beauty from $650.00 to $700.00 and gave the company a “buy” rating in a research report on Friday, January 2nd. Barclays boosted their price objective on Ulta Beauty from $680.00 to $712.00 and gave the stock an “overweight” rating in a research note on Monday, March 9th. DA Davidson upped their price objective on Ulta Beauty from $625.00 to $650.00 and gave the company a “buy” rating in a report on Friday, December 5th. Finally, Jefferies Financial Group initiated coverage on Ulta Beauty in a research note on Wednesday, January 14th. They set a “hold” rating and a $700.00 target price for the company. One research analyst has rated the stock with a Strong Buy rating, fifteen have given a Buy rating, ten have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, Ulta Beauty currently has a consensus rating of “Moderate Buy” and an average target price of $671.27.

Ulta Beauty Trading Down 14.2%

Ulta Beauty stock opened at $535.72 on Friday. The stock has a market cap of $23.76 billion, a price-to-earnings ratio of 20.90, a PEG ratio of 2.43 and a beta of 0.82. The company’s 50-day moving average price is $665.60 and its two-hundred day moving average price is $587.27. Ulta Beauty has a 52 week low of $323.36 and a 52 week high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share for the quarter, topping analysts’ consensus estimates of $7.93 by $0.08. The company had revenue of $3.90 billion during the quarter, compared to analyst estimates of $3.81 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 44.44%. The business’s revenue for the quarter was up 11.8% compared to the same quarter last year. During the same period in the prior year, the business posted $8.46 EPS. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. Research analysts expect that Ulta Beauty will post 23.96 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in ULTA. Cary Street Partners Investment Advisory LLC lifted its position in shares of Ulta Beauty by 107.7% during the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock valued at $25,000 after acquiring an additional 28 shares during the last quarter. Harbor Capital Advisors Inc. acquired a new position in shares of Ulta Beauty in the 3rd quarter worth $25,000. Fideuram Asset Management Ireland dac acquired a new position in shares of Ulta Beauty in the 4th quarter worth $25,000. Strengthening Families & Communities LLC raised its position in shares of Ulta Beauty by 4,200.0% during the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock worth $26,000 after purchasing an additional 42 shares during the period. Finally, Nalls Sherbakoff Group LLC acquired a new stake in shares of Ulta Beauty during the fourth quarter worth $30,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

Key Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 top-line beat — net sales rose ~11.8% to about $3.9B, driven by comps and new stores, showing resilient demand. Read More.
• Positive Sentiment: Digital momentum and new channels: Ulta cites AI-driven personalization boosting e‑commerce and is launching a curated assortment on TikTok Shop to reach younger customers. Read More.
• Neutral Sentiment: FY2026 outlook shows growth but slower cadence — management guided to mid-single-digit sales growth (roughly 6–7%) and provided an EPS range; the plan signals continued growth but a deceleration from FY25. Read More.
• Neutral Sentiment: Analysts largely keep positive ratings but are trimming price targets after the print — many firms reaffirm buy/overweight while lowering targets to reflect the more cautious margin/advertising outlook. Read More.
• Negative Sentiment: Margin pressure from rising costs and higher SG&A — operating margin compressed as advertising, incentive compensation and strategic investments increased, squeezing EPS versus last year. Read More.
• Negative Sentiment: Market disappointed by the forward profit signal — investors viewed the FY26 profit/same-store-sales targets and incremental spending as conservative or risk-increasing, triggering heavy selling and analyst target resets. Read More.
• Negative Sentiment: High-volume selloff and volatile sentiment — the post-earnings move has driven large intraday volume and rapid target revisions, increasing short-term downside risk despite longer-term bullish arguments. Read More.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.