Zacks Research Predicts Weaker Earnings for Harley-Davidson

Harley-Davidson, Inc. (NYSE:HOG) – Stock analysts at Zacks Research reduced their Q1 2027 EPS estimates for shares of Harley-Davidson in a research note issued to investors on Friday, March 13th. Zacks Research analyst Team now forecasts that the company will post earnings of $1.42 per share for the quarter, down from their previous forecast of $1.45. Zacks Research has a “Strong Sell” rating on the stock. The consensus estimate for Harley-Davidson’s current full-year earnings is $3.44 per share. Zacks Research also issued estimates for Harley-Davidson’s Q2 2027 earnings at $1.07 EPS, FY2027 earnings at $2.02 EPS and FY2028 earnings at $2.50 EPS.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, February 10th. The company reported ($2.44) EPS for the quarter, missing analysts’ consensus estimates of ($0.92) by ($1.52). Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. The business had revenue of $496.16 million during the quarter, compared to analyst estimates of $482.21 million. During the same quarter last year, the company earned ($0.93) earnings per share. Harley-Davidson’s quarterly revenue was down 9.8% on a year-over-year basis.

HOG has been the subject of several other reports. UBS Group dropped their target price on Harley-Davidson from $27.00 to $19.00 and set a “neutral” rating for the company in a report on Wednesday, March 4th. Loop Capital started coverage on Harley-Davidson in a report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price target on the stock. Robert W. Baird set a $22.00 price target on shares of Harley-Davidson in a research report on Wednesday, February 11th. Wells Fargo & Company started coverage on shares of Harley-Davidson in a report on Wednesday, March 11th. They issued an “underweight” rating and a $15.00 price objective for the company. Finally, Morgan Stanley restated an “underweight” rating and set a $12.00 price objective on shares of Harley-Davidson in a research report on Tuesday, February 17th. One research analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have given a Hold rating and four have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Hold” and an average price target of $21.67.

Harley-Davidson Price Performance

NYSE:HOG opened at $17.62 on Monday. Harley-Davidson has a one year low of $17.11 and a one year high of $31.25. The stock has a market cap of $1.97 billion, a PE ratio of 6.75 and a beta of 1.42. The company has a debt-to-equity ratio of 0.52, a quick ratio of 1.83 and a current ratio of 2.10. The stock has a 50 day moving average price of $19.90 and a 200 day moving average price of $23.67.

Harley-Davidson Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, March 17th. Shareholders of record on Monday, March 2nd will be paid a dividend of $0.1875 per share. This represents a $0.75 annualized dividend and a yield of 4.3%. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.18. The ex-dividend date of this dividend is Monday, March 2nd. Harley-Davidson’s payout ratio is 28.74%.

Insiders Place Their Bets

In other Harley-Davidson news, Director Rafeh Masood bought 2,775 shares of Harley-Davidson stock in a transaction on Friday, February 27th. The shares were bought at an average price of $18.00 per share, for a total transaction of $49,950.00. Following the completion of the transaction, the director directly owned 7,480 shares of the company’s stock, valued at $134,640. This trade represents a 58.98% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at this link. Also, Director James D. Farley, Jr. sold 6,454 shares of the company’s stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total value of $120,754.34. Following the completion of the transaction, the director directly owned 16,205 shares in the company, valued at approximately $303,195.55. This trade represents a 28.48% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.93% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of HOG. EverSource Wealth Advisors LLC increased its position in shares of Harley-Davidson by 139.0% during the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock valued at $26,000 after acquiring an additional 549 shares during the last quarter. Pinnacle Holdings LLC purchased a new stake in shares of Harley-Davidson in the 4th quarter valued at approximately $30,000. Fifth Third Bancorp lifted its holdings in shares of Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock worth $36,000 after acquiring an additional 579 shares during the last quarter. Geneos Wealth Management Inc. boosted its position in shares of Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after purchasing an additional 1,278 shares during the period. Finally, Westfuller Advisors LLC purchased a new position in shares of Harley-Davidson during the 3rd quarter worth approximately $67,000. Institutional investors and hedge funds own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.