Sonos, Inc. (NASDAQ:SONO) Short Interest Update

Sonos, Inc. (NASDAQ:SONO) was the recipient of a large growth in short interest during the month of February. As of February 27th, there was short interest totaling 10,488,508 shares, a growth of 14.6% from the February 12th total of 9,154,174 shares. Currently, 8.8% of the company’s stock are sold short. Based on an average trading volume of 1,803,120 shares, the days-to-cover ratio is presently 5.8 days. Based on an average trading volume of 1,803,120 shares, the days-to-cover ratio is presently 5.8 days. Currently, 8.8% of the company’s stock are sold short.

Insider Transactions at Sonos

In other news, major shareholder Coliseum Capital Management, L bought 494,719 shares of Sonos stock in a transaction dated Wednesday, February 4th. The stock was purchased at an average price of $15.50 per share, for a total transaction of $7,668,144.50. Following the purchase, the insider directly owned 15,424,999 shares in the company, valued at $239,087,484.50. The trade was a 3.31% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Over the last quarter, insiders have acquired 3,140,482 shares of company stock worth $46,905,007. 1.25% of the stock is owned by insiders.

Hedge Funds Weigh In On Sonos

Institutional investors and hedge funds have recently bought and sold shares of the company. AQR Capital Management LLC lifted its position in shares of Sonos by 22.4% during the 1st quarter. AQR Capital Management LLC now owns 51,169 shares of the company’s stock valued at $546,000 after buying an additional 9,355 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. increased its holdings in Sonos by 5.1% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 71,984 shares of the company’s stock worth $768,000 after acquiring an additional 3,483 shares during the last quarter. Intech Investment Management LLC raised its stake in Sonos by 38.5% in the 1st quarter. Intech Investment Management LLC now owns 151,152 shares of the company’s stock valued at $1,613,000 after acquiring an additional 42,006 shares during the period. Strs Ohio bought a new stake in Sonos in the 1st quarter valued at about $147,000. Finally, Envestnet Asset Management Inc. lifted its holdings in Sonos by 8.0% during the second quarter. Envestnet Asset Management Inc. now owns 145,826 shares of the company’s stock valued at $1,576,000 after purchasing an additional 10,755 shares during the last quarter. 85.82% of the stock is owned by institutional investors.

Analysts Set New Price Targets

Several equities research analysts have commented on SONO shares. Weiss Ratings reiterated a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. Morgan Stanley set a $18.00 target price on Sonos in a research note on Wednesday, February 4th. Wall Street Zen raised Sonos from a “hold” rating to a “buy” rating in a report on Saturday, February 7th. Jefferies Financial Group increased their price target on Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a research report on Monday, January 5th. Finally, Zacks Research upgraded Sonos from a “hold” rating to a “strong-buy” rating in a report on Monday, February 9th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, Sonos presently has a consensus rating of “Moderate Buy” and a consensus target price of $20.00.

Sonos Stock Performance

NASDAQ SONO opened at $13.34 on Thursday. The company has a market capitalization of $1.61 billion, a PE ratio of -78.47 and a beta of 1.97. Sonos has a 52-week low of $7.63 and a 52-week high of $19.82. The company has a 50-day simple moving average of $15.30 and a 200 day simple moving average of $16.33.

Sonos (NASDAQ:SONO) last released its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share for the quarter, beating analysts’ consensus estimates of $0.85 by $0.08. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The firm had revenue of $545.66 million for the quarter, compared to analysts’ expectations of $536.93 million. During the same period in the previous year, the company earned $0.64 earnings per share. The company’s quarterly revenue was down .9% on a year-over-year basis. As a group, analysts forecast that Sonos will post -0.37 EPS for the current fiscal year.

Key Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Large insider buying by Coliseum Capital — the firm has been steadily adding millions of dollars of SONO shares over several transactions this month, signaling confidence from a major shareholder and providing demand support for the stock. Coliseum Capital Management, L Acquires 13,920 Shares of Sonos
• Positive Sentiment: Analyst/industry tailwinds — Zacks highlights audio/video names (including SONO) as beneficiaries of continuing investments in innovative audio solutions, which supports a constructive medium‑term demand thesis. 3 Audio Video Stocks to Buy as Industry Tailwinds Gain Momentum
• Neutral Sentiment: Press/analysis pieces urge reassessment after recent price swings — useful perspective for investors but not an immediate catalyst; these articles mostly summarize valuation and risk rather than new company-specific fundamentals. Is It Time To Reassess Sonos (SONO) After Recent Share Price Swings?
• Neutral Sentiment: Editorial coverage notes Sonos has quietly discounted models — increases marketing reach and traffic but may simply reflect seasonal/promotional activity rather than a durable change in demand. Sonos Has Quietly Discounted Some of Its Most Affordable Speakers
• Negative Sentiment: Widespread, steep discounts across multiple channels (Sonos spring sale, Amazon early deals, retailer markdowns) risk compressing gross margins and lowering average selling prices if promotions persist or deepen. Sonos launches surprise March Madness sale on speakers
• Negative Sentiment: Several headline markdowns (Move 2 at record lows, Ace headphones steeply discounted, Sub Gen‑3 >50% off) are notable — these specific, deep promotions could materially reduce near‑term revenue per unit and margins if replicated at scale. Sonos Move 2 Bluetooth Speaker Hits Its Lowest Price Sonos Ace Headphones Hit Their Lowest Price on Amazon Save Over 50% Off the Sonos Sub (Gen 3)

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.