Ulta Beauty (ULTA) – Investment Analysts’ Recent Ratings Updates

Ulta Beauty (NASDAQ: ULTA) has recently received a number of price target changes and ratings updates:

• 3/13/2026 – Ulta Beauty had its “buy” rating reaffirmed by UBS Group AG. They now have a $810.00 price target on the stock.
• 3/13/2026 – Ulta Beauty had its price target lowered by Oppenheimer Holdings, Inc. from $750.00 to $650.00. They now have an “outperform” rating on the stock.
• 3/13/2026 – Ulta Beauty had its price target lowered by JPMorgan Chase & Co. from $800.00 to $750.00. They now have an “overweight” rating on the stock.
• 3/13/2026 – Ulta Beauty had its “overweight” rating reaffirmed by Piper Sandler. They now have a $725.00 price target on the stock, down from $775.00.
• 3/13/2026 – Ulta Beauty had its price target lowered by Morgan Stanley from $750.00 to $700.00. They now have an “overweight” rating on the stock.
• 3/13/2026 – Ulta Beauty had its price target lowered by TD Cowen from $775.00 to $750.00. They now have a “buy” rating on the stock.
• 3/10/2026 – Ulta Beauty had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 3/10/2026 – Ulta Beauty had its price target raised by Canaccord Genuity Group Inc. from $674.00 to $799.00. They now have a “buy” rating on the stock.
• 3/9/2026 – Ulta Beauty had its “market perform” rating reaffirmed by William Blair.
• 3/9/2026 – Ulta Beauty had its price target raised by Barclays PLC from $680.00 to $712.00. They now have an “overweight” rating on the stock.
• 3/9/2026 – Ulta Beauty had its price target raised by Wells Fargo & Company from $450.00 to $500.00. They now have an “underweight” rating on the stock.
• 3/9/2026 – Ulta Beauty had its price target raised by Telsey Advisory Group from $640.00 to $715.00. They now have an “outperform” rating on the stock.
• 2/20/2026 – Ulta Beauty had its price target raised by Raymond James Financial, Inc. from $647.00 to $800.00. They now have a “strong-buy” rating on the stock.
• 2/6/2026 – Ulta Beauty was downgraded by Zacks Research from “strong-buy” to “hold”.
• 1/27/2026 – Ulta Beauty had its “overweight” rating reaffirmed by Piper Sandler. They now have a $775.00 price target on the stock.
• 1/21/2026 – Ulta Beauty had its “hold (c)” rating reaffirmed by Weiss Ratings.
• 1/21/2026 – Ulta Beauty had its price target raised by TD Cowen from $725.00 to $775.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Ulta Beauty was upgraded by Raymond James Financial, Inc. from “outperform” to “strong-buy”. They now have a $790.00 price target on the stock, up from $605.00.
• 1/20/2026 – Ulta Beauty had its price target raised by Oppenheimer Holdings, Inc. from $675.00 to $750.00. They now have an “outperform” rating on the stock.

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.