Booking Stock Scheduled to Split on Monday, April 6th (NASDAQ:BKNG)

Booking Holdings Inc. (NASDAQ:BKNG)’s stock is set to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be issued to shareholders after the market closes on Thursday, April 2nd.

Booking Price Performance

NASDAQ:BKNG opened at $4,324.04 on Friday. The firm has a market cap of $136.94 billion, a PE ratio of 26.03, a P/E/G ratio of 0.98 and a beta of 1.21. The firm has a 50 day simple moving average of $4,558.68 and a 200-day simple moving average of $5,006.89. Booking has a 1-year low of $3,765.45 and a 1-year high of $5,839.41.

Booking (NASDAQ:BKNG) last announced its earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $47.96 by $0.84. The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. Booking’s revenue was up 16.0% compared to the same quarter last year. During the same quarter last year, the business earned $41.55 earnings per share. As a group, sell-side analysts expect that Booking will post 209.92 earnings per share for the current fiscal year.

Booking Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, March 31st. Stockholders of record on Friday, March 6th will be issued a dividend of $10.50 per share. This represents a $42.00 annualized dividend and a dividend yield of 1.0%. This is a positive change from Booking’s previous quarterly dividend of $9.60. The ex-dividend date is Friday, March 6th. Booking’s payout ratio is 25.28%.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Stock momentum since earnings: Analysts note BKNG has risen roughly 7.2% since its last earnings report as investors digest a beat on revenue and EPS, which has driven positive sentiment and likely analyst re-rating. Why Is Booking Holdings (BKNG) Up 7.2% Since Last Earnings Report?
• Positive Sentiment: Bull case resurfacing: A bullish thesis summarized on InsiderMonkey (from an Investomine Substack note) highlights attractive forward valuation, durable travel demand, and the upcoming 25-for-1 stock split as catalysts that could improve liquidity and investor interest. Is Booking Holdings Inc. (BKNG) A Good Stock To Buy Now?
• Neutral Sentiment: Sector volatility — Expedia focus: Coverage of Expedia’s post-rally volatility and margin risks underscores broader OTAs’ sensitivity to macro and margin pressures; this may temper upside for BKNG even as travel demand holds. Expedia Stock Turns Volatile After Rally. Where Does It Go Next? (BKNG)
• Neutral Sentiment: Short-interest data appears anomalous: March filings show zeroed short-interest figures (likely a reporting/data issue), so short-squeeze risk or bearish positioning is unclear and unlikely to be a near-term driver until corrected.
• Negative Sentiment: Recent short-term pullbacks: Reports note BKNG dipped more than the broader market on March 19 (in the ~1–2% range), reflecting intraday/profit-taking pressure after the post-earnings pop. Booking Holdings (BKNG) Dips More Than Broader Market: What You Should Know
• Negative Sentiment: Insider selling: CEO Glenn Fogel sold 669 shares, a small transaction but one that can attract attention; size is modest relative to total holdings so market impact is limited. Glenn Fogel Sells 669 Shares of Booking (NASDAQ:BKNG) Stock

Analyst Ratings Changes

BKNG has been the topic of several recent analyst reports. BNP Paribas Exane reduced their target price on Booking from $6,100.00 to $6,000.00 and set an “outperform” rating on the stock in a research report on Friday, February 20th. TD Cowen restated a “buy” rating on shares of Booking in a report on Thursday, February 19th. Bank of America raised shares of Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price objective for the company in a research note on Monday, November 24th. BMO Capital Markets increased their price objective on shares of Booking from $6,000.00 to $6,200.00 and gave the stock an “outperform” rating in a report on Thursday, February 19th. Finally, Wedbush decreased their target price on shares of Booking from $6,000.00 to $5,500.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. Twenty-nine investment analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company’s stock. According to data from MarketBeat, Booking presently has a consensus rating of “Moderate Buy” and an average price target of $5,845.61.

Insider Buying and Selling at Booking

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of the business’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the transaction, the director owned 687 shares in the company, valued at $3,566,320.05. The trade was a 2.14% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Robert J. Mylod, Jr. sold 40 shares of the company’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the sale, the director directly owned 840 shares of the company’s stock, valued at $4,288,502.40. The trade was a 4.55% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 2,749 shares of company stock valued at $12,571,467 over the last three months. 0.16% of the stock is owned by company insiders.

Hedge Funds Weigh In On Booking

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Jones Financial Companies Lllp boosted its position in shares of Booking by 7.7% in the third quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock valued at $38,132,000 after acquiring an additional 492 shares during the period. Donaldson Capital Management LLC increased its position in Booking by 59.6% during the third quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock worth $6,042,000 after acquiring an additional 418 shares during the period. Panagora Asset Management Inc. increased its position in Booking by 67.3% during the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock worth $174,893,000 after acquiring an additional 12,148 shares during the period. Dynasty Wealth Management LLC raised its stake in Booking by 229.6% during the 3rd quarter. Dynasty Wealth Management LLC now owns 412 shares of the business services provider’s stock valued at $2,224,000 after purchasing an additional 287 shares during the last quarter. Finally, GRIMES & Co WEALTH MANAGEMENT LLC raised its stake in Booking by 339.0% during the 3rd quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 180 shares of the business services provider’s stock valued at $974,000 after purchasing an additional 139 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.