Coastline Trust Co trimmed its holdings in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 78.6% in the fourth quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 1,399 shares of the CRM provider’s stock after selling 5,132 shares during the quarter. Coastline Trust Co’s holdings in Salesforce were worth $371,000 as of its most recent filing with the SEC.
Several other hedge funds have also recently bought and sold shares of the stock. Evolution Wealth Management Inc. acquired a new position in shares of Salesforce in the second quarter valued at approximately $27,000. Marquette Asset Management LLC bought a new stake in Salesforce in the 3rd quarter valued at $26,000. Texas Capital Bancshares Inc TX bought a new stake in Salesforce in the 3rd quarter valued at $28,000. Country Trust Bank boosted its stake in Salesforce by 658.8% in the 2nd quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock worth $35,000 after purchasing an additional 112 shares during the period. Finally, Kilter Group LLC bought a new position in Salesforce during the 2nd quarter worth about $42,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity
In other Salesforce news, Director Neelie Kroes sold 3,893 shares of the business’s stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the transaction, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. The trade was a 34.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director David Blair Kirk acquired 2,570 shares of the company’s stock in a transaction on Wednesday, March 18th. The stock was acquired at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the purchase, the director directly owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.00% of the stock is owned by insiders.
Key Stories Impacting Salesforce
- Positive Sentiment: Board-level buyback signal — Coverage highlights a record-sized repurchase program (previously reported at ~$50B at the board level), which investors interpret as management saying the shares are undervalued and that EPS should be supported as shares are retired. Salesforce (CRM) Valuation Check As Record US$50b Buyback Signals Confidence In Long-Term Growth
- Positive Sentiment: Insider buying by directors — Two directors (including Laura Alber) recently bought ~2,570 shares each at ~\$194.6, which often reads as management putting personal capital behind the stock. Insider Buying: Salesforce (NYSE:CRM) Director Buys 2,571 Shares of Stock
- Positive Sentiment: AI/product narrative remains supportive — Coverage of Salesforce’s agentic AI and Data Cloud pushes reinforces the growth thesis if bookings and enterprise adoption accelerate. Salesforce (NYSE:CRM) Expands AI Strategy As Dow Jones Industrials Average Reacts
- Neutral Sentiment: Execution/architecture critique — Analysts and commentary (e.g., Seeking Alpha) argue AI itself isn’t the core problem but that Salesforce’s architecture and integration/execution could limit how quickly AI features translate to sustainable revenue growth. Salesforce: AI Is Not The Problem, Architecture Is
- Negative Sentiment: Debt-funded buyback raises leverage concerns — CNBC reports Salesforce issued \$25B of debt to fund buybacks; that increases financial leverage and raises questions about prioritizing buybacks over organic reinvestment. Salesforce issues $25 billion in debt to buy back stock. Should we be concerned?
- Negative Sentiment: Buyback prompts scepticism about growth allocation — Coverage (e.g., 247WallStreet) questions whether heavy buybacks mask weaker organic growth opportunities and could cap upside if sales momentum stalls. A $50 Billion Buyback Is Raising Questions About Salesforce’s Growth Story
- Negative Sentiment: Analyst target trims — Several firms pared price targets after earnings/guidance, keeping sell-side sentiment mixed and possibly limiting near-term upside. MarketBeat: Salesforce company summary & earnings
Salesforce Trading Up 0.1%
NYSE CRM opened at $195.14 on Friday. The company has a market cap of $180.12 billion, a PE ratio of 24.99, a PEG ratio of 1.42 and a beta of 1.29. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. Salesforce Inc. has a 12 month low of $174.57 and a 12 month high of $296.05. The stock has a 50 day moving average of $203.92 and a 200-day moving average of $233.18.
Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The business had revenue of $11.20 billion for the quarter, compared to the consensus estimate of $11.18 billion. During the same period in the previous year, the company earned $2.78 earnings per share. The firm’s revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities research analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current fiscal year.
Salesforce announced that its board has authorized a share repurchase plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock repurchase plans are often an indication that the company’s management believes its shares are undervalued.
Salesforce Increases Dividend
The company also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th will be paid a dividend of $0.44 per share. The ex-dividend date is Thursday, April 9th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. This is a boost from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio (DPR) is presently 22.54%.
Analyst Ratings Changes
Several research firms have issued reports on CRM. DA Davidson dropped their price target on Salesforce from $235.00 to $200.00 and set a “neutral” rating on the stock in a research note on Friday, February 27th. Mizuho decreased their price objective on Salesforce from $280.00 to $265.00 and set an “outperform” rating for the company in a report on Thursday, February 26th. Barclays dropped their target price on Salesforce from $265.00 to $252.00 and set an “overweight” rating on the stock in a research report on Thursday, February 26th. Arete Research raised Salesforce to a “strong-buy” rating in a research report on Thursday, December 11th. Finally, Northland Securities decreased their price target on shares of Salesforce from $267.00 to $229.00 and set a “market perform” rating for the company in a research note on Tuesday, March 10th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, Salesforce presently has an average rating of “Moderate Buy” and a consensus price target of $280.21.
View Our Latest Analysis on CRM
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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