Insider Selling: Roku (NASDAQ:ROKU) CFO Sells $1,413,450.00 in Stock

Roku, Inc. (NASDAQ:ROKU) CFO Dan Jedda sold 15,000 shares of the stock in a transaction on Monday, March 16th. The shares were sold at an average price of $94.23, for a total value of $1,413,450.00. Following the completion of the transaction, the chief financial officer owned 85,115 shares of the company’s stock, valued at $8,020,386.45. The trade was a 14.98% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink.

Dan Jedda also recently made the following trade(s):

• On Tuesday, February 17th, Dan Jedda sold 3,000 shares of Roku stock. The shares were sold at an average price of $88.88, for a total value of $266,640.00.
• On Thursday, January 15th, Dan Jedda sold 3,000 shares of Roku stock. The stock was sold at an average price of $107.56, for a total value of $322,680.00.

Roku Stock Down 2.7%

Shares of ROKU opened at $93.27 on Friday. The stock has a market cap of $13.75 billion, a PE ratio of 163.63 and a beta of 1.98. Roku, Inc. has a 12-month low of $52.43 and a 12-month high of $116.66. The business has a 50-day simple moving average of $96.40 and a two-hundred day simple moving average of $99.66.

Roku (NASDAQ:ROKU) last announced its quarterly earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. The firm had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The business’s revenue for the quarter was up 16.1% on a year-over-year basis. During the same period last year, the firm posted ($0.24) earnings per share. On average, equities research analysts expect that Roku, Inc. will post -0.3 EPS for the current year.

Roku News Summary

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Howdy (Roku’s ad-free tier) has added Disney movies, a content bump that can help subscriber growth and ARPU if it drives conversions from ad-supported viewers. Roku’s ad-free streaming service was already a great deal – now it’s adding Disney movies
• Positive Sentiment: Roku launched a NCAA March Madness zone — a seasonal content/engagement initiative that can boost active-use metrics and ad inventory monetization during a high-viewership period. Roku Launches NCAA March Madness Zone
• Positive Sentiment: Sell‑side coverage and price-target increases remain supportive (multiple firms have raised targets and upgraded Roku in recent weeks), which can underpin investor confidence despite short-term volatility. Roku (NASDAQ:ROKU) CFO Dan Jedda Sells 15,000 Shares
• Neutral Sentiment: Roku is a named holding in thematic funds like ARKK; commentary about ARKK’s volatility and YTD weakness can amplify sector-driven flows but doesn’t change Roku’s fundamentals directly. Is the ARK Innovation ETF Finding a Floor? Tesla and Robinhood Set the Tone (ROKU)
• Neutral Sentiment: Coverage in consumer/STEM press (best‑of Roku content lists, streaming deals roundups) boosts discoverability and platform engagement but is unlikely to move near-term revenue materially. The 7 Best Movies on Roku in March
• Negative Sentiment: Insider selling: CFO Dan Jedda sold 15,000 shares (mid‑March), which some investors view as a negative signal even if sales are often for diversification or personal reasons. Roku (NASDAQ:ROKU) CFO Dan Jedda Sells 15,000 Shares
• Negative Sentiment: Broader streaming promotions and aggressive pricing across competitors (streaming deal roundups) increase competition for eyeballs and ad dollars, which could pressure monetization if Roku cannot convert higher engagement into higher ad rates or subscription revenue. The best streaming deals right now: Hulu, Disney+, Paramount+, and more

Institutional Trading of Roku

Large investors have recently modified their holdings of the business. Blue Trust Inc. increased its holdings in shares of Roku by 680.0% in the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after buying an additional 204 shares during the last quarter. Aventura Private Wealth LLC purchased a new position in Roku in the fourth quarter worth $26,000. Westfuller Advisors LLC bought a new position in Roku in the third quarter valued at $30,000. WPG Advisers LLC bought a new position in Roku in the fourth quarter valued at $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new stake in Roku during the fourth quarter valued at about $31,000. Institutional investors own 86.30% of the company’s stock.

Wall Street Analysts Forecast Growth

ROKU has been the subject of several research reports. Moffett Nathanson restated a “neutral” rating and issued a $100.00 target price on shares of Roku in a research note on Friday, February 13th. Guggenheim increased their target price on shares of Roku from $110.00 to $115.00 and gave the company a “buy” rating in a report on Thursday, December 4th. JPMorgan Chase & Co. increased their price target on Roku from $115.00 to $125.00 and gave the company an “overweight” rating in a research report on Friday, December 12th. Rosenblatt Securities raised Roku from a “neutral” rating to a “buy” rating and raised their target price for the stock from $106.00 to $118.00 in a research report on Friday, February 13th. Finally, Wells Fargo & Company boosted their price objective on Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a research note on Friday, February 13th. One analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $125.40.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.