Amazon.com, Inc. $AMZN Stock Position Reduced by Narus Financial Partners LLC

Narus Financial Partners LLC trimmed its position in Amazon.com, Inc. (NASDAQ:AMZN) by 29.7% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 6,163 shares of the e-commerce giant’s stock after selling 2,609 shares during the quarter. Amazon.com makes up approximately 1.4% of Narus Financial Partners LLC’s holdings, making the stock its 23rd largest position. Narus Financial Partners LLC’s holdings in Amazon.com were worth $1,353,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also made changes to their positions in AMZN. Fairway Wealth LLC lifted its holdings in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new position in Amazon.com during the 3rd quarter worth $27,000. Bridge Generations Wealth Management LLC increased its position in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after buying an additional 233 shares during the period. Cooksen Wealth LLC increased its position in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares during the period. Finally, PayPay Securities Corp lifted its stake in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several research firms have recently commented on AMZN. The Goldman Sachs Group upped their price target on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research report on Wednesday, January 14th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Amazon.com in a research report on Friday, February 6th. TD Cowen reissued a “buy” rating on shares of Amazon.com in a research note on Friday, February 6th. Oppenheimer set a $260.00 price target on shares of Amazon.com and gave the company an “outperform” rating in a research note on Friday, February 6th. Finally, Jefferies Financial Group reaffirmed a “buy” rating on shares of Amazon.com in a report on Monday, February 2nd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $286.84.

Insider Buying and Selling

In other news, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.18, for a total value of $4,077,336.96. Following the completion of the sale, the chief executive officer owned 2,238,118 shares in the company, valued at $459,217,051.24. This represents a 0.88% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, VP Shelley Reynolds sold 2,695 shares of the firm’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at $24,662,702. This represents a 2.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 71,686 shares of company stock worth $14,688,739. 9.70% of the stock is owned by corporate insiders.

Amazon.com Trading Down 1.6%

Shares of NASDAQ:AMZN opened at $205.37 on Friday. The company has a 50 day moving average of $219.76 and a 200-day moving average of $226.04. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The firm has a market cap of $2.20 trillion, a P/E ratio of 28.64, a P/E/G ratio of 1.54 and a beta of 1.40. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.Amazon.com’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same period in the previous year, the firm earned $1.86 EPS. As a group, analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS doubles down on AI infrastructure — Amazon has agreed to buy 1 million Nvidia GPUs through 2027, signaling massive AWS demand for AI inference and reinforcing AWS’s revenue runway. Read More.
• Positive Sentiment: Delivery automation push — Amazon acquired Rivr, a stair‑climbing delivery‑robot startup, which can reduce last‑mile costs and support scaling of doorstep delivery pilots. This is a strategic operational bet that could lower long‑term delivery costs. Read More.
• Positive Sentiment: Prime Day moved to June — Pulling Prime Day earlier can front‑load sales into Q2, helping near‑term revenue and advertising trends at a time when quarterly momentum matters to investors. That timing shift is being viewed as a tactical way to support quarterly results. Read More.
• Neutral Sentiment: New consumer device strategy — Multiple outlets report Amazon is developing an AI‑centric smartphone codenamed “Transformer” built around Alexa and personalization; the project highlights Amazon’s push to embed services but brings execution risk vs. incumbents. Read More.
• Neutral Sentiment: Alexa+ Europe rollout — Amazon is broadening Alexa+ in the U.K., expanding its AI voice footprint which supports services/retention but is incremental to revenue for now. Read More.
• Negative Sentiment: CapEx and valuation concerns persist — Large AI infrastructure orders and Bezos‑linked fundraising chatter underline heavy spending plans; investors remain worried about margin impact and large capital commitments despite long‑term upside. See ongoing debate over Amazon’s aggressive AI spend. Read More.
• Negative Sentiment: Analyst and insider signals — Wolfe Research trimmed a price target recently and there’s visible insider selling noted in market summaries, which can weigh on near‑term sentiment even amid bullish long‑term analyst views. Read More.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.