Hudson Bay Capital Management LP Acquires 15,063 Shares of NIKE, Inc. $NKE

Hudson Bay Capital Management LP raised its holdings in shares of NIKE, Inc. (NYSE:NKE) by 109.7% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 28,797 shares of the footwear maker’s stock after purchasing an additional 15,063 shares during the period. Hudson Bay Capital Management LP’s holdings in NIKE were worth $2,008,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also bought and sold shares of the business. Brighton Jones LLC boosted its holdings in NIKE by 388.5% in the fourth quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock valued at $15,316,000 after acquiring an additional 160,980 shares in the last quarter. Caxton Associates LLP bought a new position in NIKE in the 1st quarter worth $311,000. United Bank raised its holdings in NIKE by 11.3% in the 2nd quarter. United Bank now owns 17,067 shares of the footwear maker’s stock worth $1,212,000 after purchasing an additional 1,736 shares in the last quarter. Prudential PLC lifted its position in shares of NIKE by 21.4% in the 2nd quarter. Prudential PLC now owns 24,304 shares of the footwear maker’s stock worth $1,727,000 after purchasing an additional 4,284 shares during the period. Finally, ABN AMRO Bank N.V. bought a new stake in shares of NIKE during the 2nd quarter valued at about $256,000. Hedge funds and other institutional investors own 64.25% of the company’s stock.

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on NKE. UBS Group reduced their price target on shares of NIKE from $62.00 to $58.00 and set a “neutral” rating on the stock in a research report on Thursday. DZ Bank reaffirmed a “buy” rating on shares of NIKE in a research report on Friday, December 19th. KeyCorp reduced their target price on NIKE from $90.00 to $75.00 and set an “overweight” rating on the stock in a report on Thursday, January 22nd. Truist Financial set a $69.00 target price on NIKE in a research report on Wednesday, January 14th. Finally, Oppenheimer restated an “outperform” rating on shares of NIKE in a research note on Wednesday, December 17th. Twenty-two analysts have rated the stock with a Buy rating, ten have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $73.87.

Key Stories Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Retail checks show continued strength for Nike running shoes at Dick’s Sporting Goods, suggesting product-level momentum that can help near-term sales. Truist checks indicate Nike running shoes continue strong sales at Dick’s Sporting Goods
• Positive Sentiment: BTIG reiterated a Buy rating despite trimming its price target (shows some firms still see significant upside based on Nike’s brand and margin potential). NIKE had its price target lowered by BTIG Research from $100.00 to $90.00
• Neutral Sentiment: Analyst and market commentary pieces are comparing Nike to peers (Lululemon, Tapestry) to evaluate relative upside; these stories provide context but are not immediate catalysts. Better Stock to Buy Right Now: Nike vs. Lululemon
• Neutral Sentiment: Coverage and analyst insight roundups are circulating (e.g., Globe and Mail), which help shape sentiment but don’t add new financial data. Analysts Offer Insights on Consumer Cyclical Companies: Williams-Sonoma (WSM) and Nike (NKE)
• Neutral Sentiment: Increased intraday trading activity has drawn attention to Nike’s weight in major indices (not a direct fundamental change but can amplify moves). Nike, Inc. (NYSE:NKE) Stock Activity Raises Interest In Dow Jones Index
• Negative Sentiment: Multiple analysts trimmed price targets and forecasts in a short span (TipRanks notes three cuts in one day), signaling reduced confidence in near-term consistency and visibility. Nike Stock Gets 3 Price Forecast Cuts in 1 Day as Analysts Caution It’s ‘Lacking in Consistency and Visibility’
• Negative Sentiment: UBS cut its price target and moved to a Neutral stance after channel checks showed “lackluster” global sales momentum; UBS expects headline results to be roughly in-line and not shift sentiment. Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
• Negative Sentiment: Macro/geopolitical risks (Middle East conflict) raise logistical and cost pressure concerns for global consumer supply chains, adding downside risk to retailer earnings. How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
• Negative Sentiment: Comparative analysis pieces (e.g., Forbes on Tapestry) argue peers may outpace Nike in 2026, which can pressure relative valuation if investors rotate to perceived faster growers. Why Tapestry Might Outpace Nike In 2026

Insider Buying and Selling

In related news, Director Timothy D. Cook acquired 50,000 shares of the stock in a transaction on Monday, December 22nd. The stock was acquired at an average price of $58.97 per share, for a total transaction of $2,948,500.00. Following the completion of the purchase, the director owned 105,480 shares of the company’s stock, valued at $6,220,155.60. This represents a 90.12% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Robert Holmes Swan bought 8,691 shares of the company’s stock in a transaction on Monday, December 22nd. The stock was bought at an average cost of $57.54 per share, for a total transaction of $500,080.14. Following the completion of the acquisition, the director directly owned 43,293 shares of the company’s stock, valued at approximately $2,491,079.22. This represents a 25.12% increase in their position. The SEC filing for this purchase provides additional information. Insiders have purchased 75,079 shares of company stock worth $4,449,887 in the last 90 days. Insiders own 0.80% of the company’s stock.

NIKE Trading Down 2.0%

Shares of NYSE NKE opened at $52.40 on Friday. NIKE, Inc. has a 1 year low of $52.17 and a 1 year high of $80.17. The stock has a market cap of $77.57 billion, a P/E ratio of 30.82, a price-to-earnings-growth ratio of 2.68 and a beta of 1.27. The firm has a 50-day moving average of $61.43 and a 200 day moving average of $64.80. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40.

NIKE (NYSE:NKE) last announced its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, topping analysts’ consensus estimates of $0.37 by $0.16. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The business had revenue of $12.43 billion for the quarter, compared to analysts’ expectations of $12.19 billion. During the same quarter in the prior year, the company earned $0.78 earnings per share. The business’s revenue was up .6% compared to the same quarter last year. As a group, sell-side analysts expect that NIKE, Inc. will post 2.05 EPS for the current fiscal year.

NIKE Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd will be given a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.1%. The ex-dividend date of this dividend is Monday, March 2nd. NIKE’s payout ratio is currently 96.47%.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).