Analyzing D-MARKET Electronic Services & Trading (NASDAQ:HEPS) and Boohoo Group (OTCMKTS:BHOOY)

Boohoo Group (OTCMKTS:BHOOY) and D-MARKET Electronic Services & Trading (NASDAQ:HEPS) are both small-cap retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, earnings and valuation.

Valuation and Earnings

This table compares Boohoo Group and D-MARKET Electronic Services & Trading”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Boohoo Group	$1.01 billion	0.48	-$415.90 million	N/A	N/A
D-MARKET Electronic Services & Trading	$2.15 billion	0.44	-$144.76 million	($0.43)	-6.14

D-MARKET Electronic Services & Trading has higher revenue and earnings than Boohoo Group.

Risk & Volatility

Boohoo Group has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500. Comparatively, D-MARKET Electronic Services & Trading has a beta of 2.31, indicating that its share price is 131% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and price targets for Boohoo Group and D-MARKET Electronic Services & Trading, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Boohoo Group	0	0	0	0	0.00
D-MARKET Electronic Services & Trading	1	2	0	0	1.67

D-MARKET Electronic Services & Trading has a consensus price target of $3.07, indicating a potential upside of 16.29%. Given D-MARKET Electronic Services & Trading’s stronger consensus rating and higher possible upside, analysts plainly believe D-MARKET Electronic Services & Trading is more favorable than Boohoo Group.

Insider and Institutional Ownership

40.5% of D-MARKET Electronic Services & Trading shares are held by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Boohoo Group and D-MARKET Electronic Services & Trading’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Boohoo Group	N/A	N/A	N/A
D-MARKET Electronic Services & Trading	-8.46%	-225.04%	-16.61%

Summary

D-MARKET Electronic Services & Trading beats Boohoo Group on 7 of the 11 factors compared between the two stocks.

About Boohoo Group

boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16-to-45-year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. The company was founded in 2006 and is headquartered in Manchester, the United Kingdom.

About D-MARKET Electronic Services & Trading

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.