ServiceNow, Inc. $NOW Shares Purchased by Central Bank & Trust Co.

Central Bank & Trust Co. raised its holdings in ServiceNow, Inc. (NYSE:NOW) by 316.8% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 9,745 shares of the information technology services provider’s stock after purchasing an additional 7,407 shares during the quarter. Central Bank & Trust Co.’s holdings in ServiceNow were worth $1,493,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Sei Investments Co. grew its stake in shares of ServiceNow by 7.1% during the 3rd quarter. Sei Investments Co. now owns 396,517 shares of the information technology services provider’s stock worth $364,903,000 after purchasing an additional 26,241 shares during the period. Jacobs & Co. CA lifted its stake in shares of ServiceNow by 477.3% in the fourth quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider’s stock valued at $9,228,000 after purchasing an additional 49,809 shares during the period. Temasek Holdings Private Ltd lifted its stake in shares of ServiceNow by 29.8% in the third quarter. Temasek Holdings Private Ltd now owns 117,005 shares of the information technology services provider’s stock valued at $107,677,000 after purchasing an additional 26,850 shares during the period. Union Bancaire Privee UBP SA boosted its holdings in ServiceNow by 444.9% during the fourth quarter. Union Bancaire Privee UBP SA now owns 321,331 shares of the information technology services provider’s stock worth $46,834,000 after buying an additional 262,362 shares in the last quarter. Finally, MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its holdings in ServiceNow by 27.1% during the third quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 269,379 shares of the information technology services provider’s stock worth $250,196,000 after buying an additional 57,423 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

ServiceNow Stock Up 0.4%

NOW stock opened at $110.86 on Tuesday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The company’s 50 day simple moving average is $115.29 and its 200-day simple moving average is $152.12. ServiceNow, Inc. has a 12 month low of $98.00 and a 12 month high of $211.48. The firm has a market capitalization of $115.96 billion, a PE ratio of 66.46, a P/E/G ratio of 1.87 and a beta of 0.99.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same period in the previous year, the firm posted $0.73 EPS. The company’s quarterly revenue was up 20.7% compared to the same quarter last year. Equities analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Analyst Ratings Changes

NOW has been the subject of a number of research analyst reports. Truist Financial set a $175.00 target price on shares of ServiceNow in a report on Thursday, February 5th. Canaccord Genuity Group set a $200.00 price target on ServiceNow in a report on Thursday, January 29th. Citigroup raised their price objective on ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a research note on Friday, January 30th. Wells Fargo & Company set a $225.00 price objective on ServiceNow and gave the stock an “overweight” rating in a report on Thursday, January 8th. Finally, Cantor Fitzgerald reiterated an “overweight” rating and set a $200.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $192.61.

Insider Transactions at ServiceNow

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the transaction, the insider directly owned 11,757 shares of the company’s stock, valued at $1,245,419.01. The trade was a 45.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock valued at $1,697,162 over the last three months. 0.34% of the stock is currently owned by insiders.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.