Head to Head Review: Royal Olympic Cruise Lines (OTCMKTS:ROCLF) & Planet Fitness (NYSE:PLNT)

Planet Fitness (NYSE:PLNT) and Royal Olympic Cruise Lines (OTCMKTS:ROCLF) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation and dividends.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Planet Fitness and Royal Olympic Cruise Lines, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	1	4	11	3	2.84
Royal Olympic Cruise Lines	0	0	0	0	0.00

Planet Fitness currently has a consensus target price of $116.93, indicating a potential upside of 55.61%. Given Planet Fitness’ stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Royal Olympic Cruise Lines.

Risk & Volatility

Planet Fitness has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500. Comparatively, Royal Olympic Cruise Lines has a beta of 2.99, indicating that its share price is 199% more volatile than the S&P 500.

Profitability

This table compares Planet Fitness and Royal Olympic Cruise Lines’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Planet Fitness	16.55%	-97.97%	8.36%
Royal Olympic Cruise Lines	N/A	N/A	N/A

Institutional & Insider Ownership

95.5% of Planet Fitness shares are held by institutional investors. 5.9% of Planet Fitness shares are held by company insiders. Comparatively, 64.1% of Royal Olympic Cruise Lines shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Planet Fitness and Royal Olympic Cruise Lines”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.32 billion	4.54	$219.10 million	$2.62	28.68
Royal Olympic Cruise Lines	N/A	N/A	N/A	N/A	N/A

Planet Fitness has higher revenue and earnings than Royal Olympic Cruise Lines.

Summary

Planet Fitness beats Royal Olympic Cruise Lines on 8 of the 11 factors compared between the two stocks.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

About Royal Olympic Cruise Lines

Royal Olympic Cruise Lines, Inc. engages in the ownership, operation, and management of a fleet of cruise ships. The company also provides services under management agreements for other cruise vessels, for which a management fee is charged. Its fleet, in 2002, consisted of seven overnight cruise ships, ranging in capacity from approximately 450 to 836 passengers. The geographical areas served by the company include the eastern and western Mediterranean, South and Central America, the Caribbean, South Africa, and the Far East. Its competitors include Costa Crociere SpA, Mediterranean Shipping Cruises Limited, P&O Cruises Limited, and Holland America. The company was founded in 1938 and is based in Piraeus, Greece.