YouGov (LON:YOU) Given “Buy” Rating at UBS Group

UBS Group reissued their buy rating on shares of YouGov (LON:YOU) in a research note released on Wednesday, MarketBeat Ratings reports. They currently have a GBX 510 price target on the stock.

A number of other brokerages have also recently commented on YOU. Berenberg Bank assumed coverage on YouGov in a research note on Tuesday. They issued a “buy” rating and a GBX 395 price target for the company. JPMorgan Chase & Co. reduced their price objective on YouGov from GBX 380 to GBX 350 and set an “overweight” rating on the stock in a research report on Wednesday. Finally, Canaccord Genuity Group assumed coverage on YouGov in a report on Thursday, March 19th. They issued a “buy” rating and a GBX 450 target price for the company. Five analysts have rated the stock with a Buy rating, According to MarketBeat.com, the stock has a consensus rating of “Buy” and an average price target of GBX 411.

YouGov Price Performance

Shares of LON:YOU opened at GBX 163.80 on Wednesday. The company has a market cap of £191.99 million, a price-to-earnings ratio of 14.50, a PEG ratio of 0.71 and a beta of 1.40. The company has a debt-to-equity ratio of 112.39, a current ratio of 0.62 and a quick ratio of 0.99. The firm has a 50 day simple moving average of GBX 209.52 and a 200 day simple moving average of GBX 250.26. YouGov has a one year low of GBX 135.40 and a one year high of GBX 399.

YouGov (LON:YOU) last issued its earnings results on Tuesday, March 24th. The company reported GBX 11.40 earnings per share for the quarter. YouGov had a net margin of 3.11% and a return on equity of 6.46%. Research analysts predict that YouGov will post 41.8853256 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other YouGov news, insider Ian Griffiths bought 30,784 shares of YouGov stock in a transaction on Tuesday, March 24th. The shares were purchased at an average cost of GBX 156 per share, with a total value of £48,023.04. Also, insider Stephan Shakespeare purchased 65,616 shares of the firm’s stock in a transaction on Tuesday, March 24th. The stock was acquired at an average price of GBX 155 per share, with a total value of £101,704.80. Insiders have acquired 112,986 shares of company stock valued at $18,472,430 in the last ninety days. 13.45% of the stock is currently owned by insiders.

Key Stories Impacting YouGov

Here are the key news stories impacting YouGov this week:

• Positive Sentiment: Senior insiders (Chair Ian Griffiths and CEO Stephan Shakespeare) bought material stakes on March 24 — management buying at ~GBX 155–156 signals confidence and can support the share price. YouGov Chair and CEO Increase Holdings with Fresh Share Purchases
• Positive Sentiment: Berenberg initiated coverage with a “buy” rating and GBX 395 target, and UBS reaffirmed a “buy” with a GBX 510 target — analyst endorsements may attract long-only investors and provide support. Broker Ratings (Digital Look)
• Neutral Sentiment: Quarterly results showed modest earnings (GBX 11.40 EPS) and thin margins (net margin ~3.5%), reflecting a business still investing for growth; results themselves are not the main driver but leave limited upside without margin recovery. YouGov Earnings / Marketbeat
• Neutral Sentiment: YouGov’s survey work (e.g., the Citi/YouGov inflation-expectations release) underscores the company’s data reach, which is strategically valuable but not an immediate earnings lever. UK public inflation expectations surge in March, Citi/YouGov survey shows
• Negative Sentiment: YouGov warned of lower profits as AI investment and other costs squeeze margins; that profit warning triggered a sharp negative market reaction and is the primary near-term headwind. UK pollster YouGov warns of lower profit, shares drop
• Negative Sentiment: Reports that YouGov is exploring the sale of a unit (including the Shopper business) to offset the cash drain from AI investments raise concerns about execution and recurring revenue stability. UK pollster YouGov explores unit sale as AI investments squeeze profit
• Negative Sentiment: JPMorgan and Deutsche Bank lowered their price targets (to GBX 350) this morning — even with buy/overweight stances, downward PT revisions can pressure sentiment and weigh on the stock. Broker Ratings (Digital Look)

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.