Critical Survey: TAAT Global Alternatives (OTCMKTS:TOBAF) versus Reborn Coffee (NASDAQ:REBN)

Reborn Coffee (NASDAQ:REBN) and TAAT Global Alternatives (OTCMKTS:TOBAF) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

Profitability

This table compares Reborn Coffee and TAAT Global Alternatives’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Reborn Coffee	-191.48%	-995.56%	-170.77%
TAAT Global Alternatives	N/A	N/A	N/A

Analyst Ratings

This is a summary of current ratings and recommmendations for Reborn Coffee and TAAT Global Alternatives, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reborn Coffee	1	0	0	0	1.00
TAAT Global Alternatives	0	0	0	0	0.00

Earnings and Valuation

This table compares Reborn Coffee and TAAT Global Alternatives”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reborn Coffee	$5.93 million	1.97	-$4.81 million	($2.56)	-0.76
TAAT Global Alternatives	$70.15 million	0.00	-$8.24 million	($0.27)	-0.02

Reborn Coffee has higher earnings, but lower revenue than TAAT Global Alternatives. Reborn Coffee is trading at a lower price-to-earnings ratio than TAAT Global Alternatives, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Reborn Coffee has a beta of 2.13, meaning that its stock price is 113% more volatile than the S&P 500. Comparatively, TAAT Global Alternatives has a beta of -5.33, meaning that its stock price is 633% less volatile than the S&P 500.

Institutional & Insider Ownership

1.8% of Reborn Coffee shares are owned by institutional investors. Comparatively, 0.0% of TAAT Global Alternatives shares are owned by institutional investors. 24.0% of Reborn Coffee shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

About Reborn Coffee

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.

About TAAT Global Alternatives

TAAT Global Alternatives Inc., a life sciences company, develops, manufactures, and distributes tobacco and non-tobacco products in Canada and the United States. It offers non-tobacco based smokable products and flavorings; and nicotine-free and tobacco-free alternatives to traditional cigarettes under the TAAT brand. The company was formerly known as TAAT Lifestyle & Wellness Ltd. and changed its name to TAAT Global Alternatives Inc. in April 2021. TAAT Global Alternatives Inc. was incorporated in 2006 and is headquartered in Las Vegas, Nevada.