ServiceNow, Inc. $NOW Stock Holdings Increased by Avity Investment Management Inc.

Avity Investment Management Inc. lifted its holdings in ServiceNow, Inc. (NYSE:NOW) by 400.5% in the 4th quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 239,631 shares of the information technology services provider’s stock after purchasing an additional 191,750 shares during the quarter. ServiceNow accounts for approximately 2.6% of Avity Investment Management Inc.’s holdings, making the stock its 16th largest position. Avity Investment Management Inc.’s holdings in ServiceNow were worth $36,709,000 as of its most recent SEC filing.

Other large investors also recently modified their holdings of the company. Focus Financial Network Inc. raised its position in ServiceNow by 286.1% in the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock worth $8,219,000 after acquiring an additional 39,756 shares in the last quarter. Sei Investments Co. lifted its holdings in ServiceNow by 7.1% in the 3rd quarter. Sei Investments Co. now owns 396,517 shares of the information technology services provider’s stock valued at $364,903,000 after acquiring an additional 26,241 shares during the last quarter. Jacobs & Co. CA boosted its position in shares of ServiceNow by 477.3% during the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider’s stock valued at $9,228,000 after purchasing an additional 49,809 shares in the last quarter. Temasek Holdings Private Ltd boosted its position in shares of ServiceNow by 29.8% during the 3rd quarter. Temasek Holdings Private Ltd now owns 117,005 shares of the information technology services provider’s stock valued at $107,677,000 after purchasing an additional 26,850 shares in the last quarter. Finally, Legacy Wealth Asset Management LLC grew its stake in shares of ServiceNow by 428.0% in the 4th quarter. Legacy Wealth Asset Management LLC now owns 11,610 shares of the information technology services provider’s stock worth $1,779,000 after purchasing an additional 9,411 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow expanded security and distribution partnerships to make AI agents safer for enterprise workloads — deals with Zenity (agent security/posture/vulnerability), deeper ties with Cohesity (data resilience) and Carahsoft (public-sector distribution) should reduce adoption risk and accelerate enterprise deployments. ServiceNow Partnerships Aim To Make AI Agents Safer For Enterprise Workloads
• Positive Sentiment: An institutional investor note highlights product growth as ServiceNow transforms into an AI‑powered enterprise platform — an endorsement from a large fund supports the narrative of durable revenue expansion. ServiceNow (NOW) Products See Growth Amid Transformation into AI-Powered Enterprise Platform
• Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026 for Risk & Security in APAC — signals stronger regional go‑to‑market traction that can drive adoption and services revenue in growth markets. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
• Positive Sentiment: Analyst coverage remains constructive — a Zacks piece reiterates ServiceNow’s profile as a strong growth stock based on style/growth metrics, which can underpin investor interest when sentiment stabilizes. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
• Neutral Sentiment: Earnings season is the immediate catalyst — previews expect double‑digit earnings expansion for the upcoming quarter, so results and guidance will likely drive near‑term volatility. ServiceNow Earnings Preview: What to Expect
• Neutral Sentiment: Company messaging on “people‑first” AI enablement (HR and middle‑manager focus) shows ServiceNow pushing adoption via change management rather than purely technical sells — strategically important but not an immediate revenue swing. The Role of “AI Enablement” in HR
• Negative Sentiment: Broader market weakness and valuation worries are pressuring the stock — recent commentary questions whether current prices properly reflect growth vs. risk after a steep multi‑quarter decline from prior highs, increasing downside sensitivity into earnings. Has Market Weakness Created A Fresh Opening In ServiceNow (NOW) Stock?

Insiders Place Their Bets

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the sale, the insider owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This represents a 45.06% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 in the last three months. Insiders own 0.34% of the company’s stock.

Analysts Set New Price Targets

Several analysts recently commented on the stock. Jefferies Financial Group cut their target price on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a research note on Friday, January 23rd. Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a research report on Tuesday, December 16th. HSBC cut their price objective on ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a research report on Friday, January 30th. Macquarie Infrastructure reduced their price objective on ServiceNow from $172.00 to $140.00 and set a “neutral” rating for the company in a research note on Thursday, January 29th. Finally, UBS Group set a $115.00 target price on ServiceNow in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $192.61.

ServiceNow Stock Performance

NOW stock opened at $99.58 on Friday. The firm has a 50 day simple moving average of $112.88 and a 200 day simple moving average of $150.29. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48. The stock has a market cap of $104.16 billion, a P/E ratio of 59.70, a P/E/G ratio of 1.75 and a beta of 0.99. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter in the prior year, the firm earned $0.73 EPS. The company’s revenue was up 20.7% compared to the same quarter last year. Research analysts anticipate that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.