Zebra Technologies (NASDAQ:ZBRA) Price Target Cut to $300.00 by Analysts at Robert W. Baird

Zebra Technologies (NASDAQ:ZBRA) had its price target decreased by Robert W. Baird from $350.00 to $300.00 in a research report report published on Monday morning,Benzinga reports. Robert W. Baird currently has an outperform rating on the industrial products company’s stock.

ZBRA has been the topic of a number of other research reports. Weiss Ratings reiterated a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, January 21st. Zacks Research upgraded Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research report on Friday, February 20th. Morgan Stanley set a $323.00 target price on Zebra Technologies in a research note on Thursday, February 12th. Barclays dropped their target price on Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating on the stock in a report on Friday, February 13th. Finally, Citigroup increased their price target on shares of Zebra Technologies from $311.00 to $315.00 and gave the stock a “neutral” rating in a research report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and five have issued a Hold rating to the company’s stock. According to data from MarketBeat, Zebra Technologies presently has an average rating of “Moderate Buy” and an average price target of $330.88.

Zebra Technologies Stock Down 1.6%

ZBRA stock opened at $199.30 on Monday. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The firm has a market capitalization of $9.80 billion, a P/E ratio of 24.39 and a beta of 1.65. Zebra Technologies has a 52-week low of $199.05 and a 52-week high of $352.66. The company’s 50 day simple moving average is $231.29 and its 200-day simple moving average is $257.25.

Zebra Technologies (NASDAQ:ZBRA) last posted its quarterly earnings data on Thursday, February 12th. The industrial products company reported $4.33 EPS for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The firm had revenue of $1.48 billion during the quarter, compared to analyst estimates of $1.47 billion. During the same period in the prior year, the business posted $4.00 EPS. The company’s revenue for the quarter was up 10.6% on a year-over-year basis. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. As a group, equities research analysts anticipate that Zebra Technologies will post 13.71 EPS for the current year.

Insider Transactions at Zebra Technologies

In other Zebra Technologies news, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the transaction, the insider owned 23,687 shares in the company, valued at $5,583,262.77. The trade was a 0.61% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Insiders own 0.84% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

Several institutional investors have recently made changes to their positions in ZBRA. Brown Advisory Inc. increased its position in Zebra Technologies by 2.1% during the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock valued at $551,000 after purchasing an additional 36 shares during the period. Empowered Funds LLC grew its holdings in Zebra Technologies by 1.7% in the fourth quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock worth $579,000 after purchasing an additional 40 shares during the period. New York Life Investment Management LLC increased its position in Zebra Technologies by 0.6% in the 4th quarter. New York Life Investment Management LLC now owns 6,972 shares of the industrial products company’s stock valued at $1,693,000 after buying an additional 42 shares in the last quarter. Gulf International Bank UK Ltd increased its holdings in shares of Zebra Technologies by 1.5% during the fourth quarter. Gulf International Bank UK Ltd now owns 2,789 shares of the industrial products company’s stock valued at $677,000 after acquiring an additional 42 shares in the last quarter. Finally, Dearborn Partners LLC increased its stake in Zebra Technologies by 3.9% during the 2nd quarter. Dearborn Partners LLC now owns 1,200 shares of the industrial products company’s stock valued at $370,000 after purchasing an additional 45 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors and hedge funds.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.