Zebra Technologies (NASDAQ:ZBRA) Reaches New 52-Week Low Following Analyst Downgrade

Zebra Technologies Corporation (NASDAQ:ZBRA) reached a new 52-week low on Monday after Robert W. Baird lowered their price target on the stock from $350.00 to $300.00. Robert W. Baird currently has an outperform rating on the stock. Zebra Technologies traded as low as $200.00 and last traded at $201.75, with a volume of 243253 shares changing hands. The stock had previously closed at $202.64.

ZBRA has been the subject of several other reports. Citigroup increased their target price on Zebra Technologies from $311.00 to $315.00 and gave the company a “neutral” rating in a research report on Friday, February 13th. Truist Financial lowered their price objective on Zebra Technologies from $331.00 to $291.00 and set a “hold” rating for the company in a research note on Thursday, December 18th. Zacks Research upgraded shares of Zebra Technologies from a “hold” rating to a “strong-buy” rating in a report on Friday, February 20th. UBS Group reiterated a “buy” rating and set a $335.00 target price on shares of Zebra Technologies in a research report on Friday, February 13th. Finally, Barclays reduced their target price on shares of Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating on the stock in a report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating and five have issued a Hold rating to the stock. Based on data from MarketBeat, Zebra Technologies currently has a consensus rating of “Moderate Buy” and an average target price of $330.88.

Insider Buying and Selling at Zebra Technologies

In other news, insider Cristen L. Kogl sold 145 shares of the stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the sale, the insider owned 23,687 shares of the company’s stock, valued at approximately $5,583,262.77. This represents a 0.61% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Insiders own 0.84% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the company. Brown Advisory Inc. boosted its holdings in Zebra Technologies by 2.1% in the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after buying an additional 36 shares during the period. Empowered Funds LLC increased its stake in Zebra Technologies by 1.7% in the 4th quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock worth $579,000 after buying an additional 40 shares in the last quarter. New York Life Investment Management LLC raised its holdings in Zebra Technologies by 0.6% during the fourth quarter. New York Life Investment Management LLC now owns 6,972 shares of the industrial products company’s stock valued at $1,693,000 after acquiring an additional 42 shares during the period. Gulf International Bank UK Ltd lifted its position in shares of Zebra Technologies by 1.5% in the fourth quarter. Gulf International Bank UK Ltd now owns 2,789 shares of the industrial products company’s stock valued at $677,000 after acquiring an additional 42 shares in the last quarter. Finally, Dearborn Partners LLC lifted its position in shares of Zebra Technologies by 3.9% in the second quarter. Dearborn Partners LLC now owns 1,200 shares of the industrial products company’s stock valued at $370,000 after acquiring an additional 45 shares in the last quarter. Institutional investors own 91.03% of the company’s stock.

Zebra Technologies Stock Performance

The company has a quick ratio of 0.58, a current ratio of 0.97 and a debt-to-equity ratio of 0.66. The business has a 50 day moving average price of $231.29 and a two-hundred day moving average price of $257.25. The stock has a market cap of $9.80 billion, a P/E ratio of 24.39 and a beta of 1.65.

Zebra Technologies (NASDAQ:ZBRA) last issued its earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share (EPS) for the quarter, missing the consensus estimate of $4.34 by ($0.01). Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The business had revenue of $1.48 billion for the quarter, compared to the consensus estimate of $1.47 billion. During the same period last year, the business posted $4.00 EPS. The firm’s revenue for the quarter was up 10.6% compared to the same quarter last year. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, sell-side analysts forecast that Zebra Technologies Corporation will post 13.71 earnings per share for the current fiscal year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.