Greenleaf Trust Buys 15,426 Shares of ServiceNow, Inc. $NOW

Greenleaf Trust boosted its stake in ServiceNow, Inc. (NYSE:NOW) by 386.1% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 19,421 shares of the information technology services provider’s stock after acquiring an additional 15,426 shares during the quarter. Greenleaf Trust’s holdings in ServiceNow were worth $2,975,000 as of its most recent SEC filing.

Several other institutional investors have also added to or reduced their stakes in the stock. Palumbo Wealth Management LLC increased its stake in ServiceNow by 1,030.6% in the 4th quarter. Palumbo Wealth Management LLC now owns 9,712 shares of the information technology services provider’s stock valued at $1,488,000 after buying an additional 8,853 shares during the last quarter. ProCore Advisors LLC acquired a new stake in ServiceNow in the 4th quarter valued at $315,000. Naviter Wealth LLC increased its stake in ServiceNow by 327.8% in the 4th quarter. Naviter Wealth LLC now owns 9,789 shares of the information technology services provider’s stock valued at $1,500,000 after buying an additional 7,501 shares during the last quarter. Perfromance Wealth Partners LLC increased its stake in ServiceNow by 486.5% in the 4th quarter. Perfromance Wealth Partners LLC now owns 6,452 shares of the information technology services provider’s stock valued at $988,000 after buying an additional 5,352 shares during the last quarter. Finally, Indiana Trust & Investment Management Co increased its stake in ServiceNow by 400.0% in the 4th quarter. Indiana Trust & Investment Management Co now owns 255 shares of the information technology services provider’s stock valued at $39,000 after buying an additional 204 shares during the last quarter. 87.18% of the stock is owned by institutional investors.

ServiceNow Stock Performance

Shares of NOW stock opened at $97.41 on Thursday. The company has a market capitalization of $101.89 billion, a price-to-earnings ratio of 58.40, a PEG ratio of 1.71 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The company has a 50-day simple moving average of $108.49 and a 200 day simple moving average of $145.21. ServiceNow, Inc. has a 52 week low of $96.96 and a 52 week high of $211.48.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. The business had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s revenue was up 20.7% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.73 EPS. On average, sell-side analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Analyst Upgrades and Downgrades

NOW has been the topic of several recent research reports. Jefferies Financial Group lowered their price target on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a research note on Friday, January 23rd. Arete Research set a $200.00 price target on shares of ServiceNow in a research note on Tuesday, January 6th. BTIG Research lowered their price objective on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a research note on Tuesday. Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a research note on Thursday, January 29th. Finally, Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a research note on Thursday, January 22nd. Three analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow currently has an average rating of “Moderate Buy” and a consensus target price of $187.46.

Insider Buying and Selling

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This represents a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 16,237 shares of company stock valued at $1,697,162. Company insiders own 0.34% of the company’s stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
• Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell‑off is overdone as CIOs move AI from experimentation to deployment — a near‑term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: New commercial momentum and partnerships (DXC multi‑year AI engagement; launch of Naitiv, an AI‑native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
• Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
• Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
• Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price‑target cuts reduce near‑term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
• Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52‑week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
• Negative Sentiment: Real‑time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum‑driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.