Contrasting Olaplex (NASDAQ:OLPX) & Dogness (International) (NASDAQ:DOGZ)

Dogness (International) (NASDAQ:DOGZ) and Olaplex (NASDAQ:OLPX) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, risk, earnings and dividends.

Earnings and Valuation

This table compares Dogness (International) and Olaplex”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$16.33 million	0.83	-$5.10 million	N/A	N/A
Olaplex	$425.35 million	3.27	-$9.25 million	($0.02)	-103.50

Dogness (International) has higher earnings, but lower revenue than Olaplex.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Dogness (International) and Olaplex, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	1	0	0	0	1.00
Olaplex	1	5	1	0	2.00

Olaplex has a consensus price target of $1.92, suggesting a potential downside of 7.11%. Given Olaplex’s stronger consensus rating and higher possible upside, analysts clearly believe Olaplex is more favorable than Dogness (International).

Institutional & Insider Ownership

5.1% of Dogness (International) shares are held by institutional investors. Comparatively, 87.4% of Olaplex shares are held by institutional investors. 31.1% of Dogness (International) shares are held by insiders. Comparatively, 4.8% of Olaplex shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Dogness (International) and Olaplex’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
Olaplex	-3.53%	2.23%	1.31%

Volatility and Risk

Dogness (International) has a beta of 2.16, indicating that its share price is 116% more volatile than the S&P 500. Comparatively, Olaplex has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500.

Summary

Olaplex beats Dogness (International) on 8 of the 12 factors compared between the two stocks.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About Olaplex

Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.